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Marketing Lead

1 month ago

Bengaluru, Karnataka, India Acuity Knowledge Partners Full time

Acuity Knowledge Partners

Acuity Knowledge Partners (Acuity) is a leading provider of bespoke research, analytics and technology solutions to the financial services sector, including asset managers, corporate and investment banks, private equity and venture capital firms, hedge funds and consulting firms. Its global network of over 6,000 analysts and industry experts, combined with proprietary technology, supports more than 600 financial institutions and consulting companies to operate more efficiently and unlock their human capital, driving revenue higher and transforming operations. Acuity is headquartered in London and operates from 10 locations worldwide.

The company fosters a diverse, equitable and inclusive work environment, nurturing talent, regardless of race, gender, ethnicity or sexual orientation.

Acuity was established as a separate business from Moody's Corporation in 2019, following its acquisition by Equistone Partners Europe (Equistone). In January 2023, funds advised by global private equity firm Permira acquired a majority stake in the business from Equistone, which remains invested as a minority shareholder.

For more information, visit www.acuitykp.com

Basic Information

Position Title - Marketing Lead

Experience Level - 4+yrs

Department - Marketing

Location - Bangalore

Shift timings- 9:30am -6:30pm

Position reports to - Associate Director/ Director, Marketing

Job Purpose

We are looking for a passionate, energetic, and creative marketer to join our core marketing team to contribute and demonstrate growth leadership to our global marketing and demand generation programs. You will be responsible for running data-driven marketing initiatives to enhance brand visibility, generate high-quality leads, and deliver ROI on a set budget.

You will drive key elements of our marketing mix across branding, solution marketing, product marketing, demand generation activities, campaigns, social media marketing, and much more while working with a diverse set of cross-functional teams, senior leaders, and CXO-level internal and external stakeholders.

The ideal candidate must have a deep understanding of global B2B marketing. You should be adept at balancing strategic planning with hands-on execution, ensuring marketing initiatives are innovative, scalable, and aligned with Acuity's growth objectives. By driving performance marketing excellence, you will strengthen Acuity's market position, enhance customer/prospect engagement, and support business expansion in key global markets.

Key Responsibilities

Global solutions marketing

· Conceptualise, design, and execute marketing initiatives that drive brand awareness and lead generation for Acuity's solutions and digital applications

· Collaborate with business teams to proactively source high-quality content and thought leadership.

· Ensure a strong focus on content creation, content management, and content marketing, including white papers, blogs, articles, and videos

· Create content pillars and SEO to ensure top-page ranking for service lines

· Support marketing managers in planning and implementing effective go-to-market and demand-generation programs

Marketing automation, analytics, and reporting

· Marketing automation – work alongside marketing managers and the demand generation team to utilize marketing automation to drive brand awareness, lead generation, and content marketing

· Hands-on experience in HubSpot, Marketo, or other leading automation platforms will be an advantage

· Analytics and driving ROI – you are expected to monitor marketing web and campaign data, measure ROI, and suggest areas in which to optimize it

Social media marketing

· Implement innovative ideas to enhance brand equity, visibility, and awareness on social media

· Focus on new-age content formats (reels, shorts) and media formats (podcasts) to drive engagement

· Contribute to optimizing social media platforms to generate leads, create conversations, and create touchpoints in the addressable market

Events and conferences

· Work alongside marketing managers to run remote events and webinars, working closely with business units and the Sales team

· Coordinate with sales to identify event-driven opportunities that add to event ROI

AI and new ideas

· Effectively use Gen AI and AI to improve marketing deliverables and efficiency

· Avoid common AI pitfalls in marketing – Any AI training is an added advantage

· Demonstrate leadership in generating new ideas that instill greater process efficiency and effectiveness in marketing

· Learn and deploy marketing best practices across events, online media, social media, branding, and PR to bring about efficiency and improvement in marketing processes.

Key Competencies

Personality, Attitude, and Approach:

· Self-starter and Go-getter attitude: takes initiative and anticipates challenges, finding opportunities to add value without waiting for direction

· Analytical: Comfortable with data and metrics, with the ability to extract actionable insights that drive campaign effectiveness across marketing managers and sales teams.

· Resilient: Thrives under pressure and remains focused and effective in a fast-paced environment

· Customer-centric: Focused on understanding and addressing the needs of the target audience

· Results-driven: Prioritizes outcomes and ROI, balancing short-term wins with long-term goals

· Growth-oriented: Seeks opportunities for professional development and stays updated with the latest marketing trends

· Strategic in approach: balances tactical execution with long-term strategic planning

· Holistic thinking: takes time to understand the full marketing funnel and channelizes efforts for cohesive strategies

· Data-driven: Strong analytical skills and ability to interpret data to drive decision-making.

· Effective communicator: good listener with strong interpersonal skills.

· Exceptional organizational skills, including multi-task capability, priority setting, and meeting deadlines