Digital Implementation Lead/Manager

4 weeks ago

Gurugram, India Huquo Full time

Mandatory Skills : Adobe Analytics,Tag Validation OR Tag implementation

Is looking for a highly talented individual to join the Digital Measurement Strategy team. The team is responsible for tagging and tracking the company's portfolio of sites and apps. The team's focus is on enabling audience measurement tools, developing and implementing analytics requirements, and defining/refining business KPIs.


The Analyst's responsibilities will include :

- Test and oversee quality assurance/control (QA/QC) of analytics implementations and escalate defects as necessary for digital products. (web, mobile apps, and connected devices apps)

- Collect, implement, and test digital analytics requirements in Adobe Analytics for page tracking, link tracking, and video tracking product analytics

- Collect, implement, and test digital analytics requirements in ComScore and Nielsen

- Communicate analytics tracking requirements for page tracking, link tracking, and video tracking to developers and project managers for implementation

- Maintain documentation of tracking requirements and testing scripts used for QA/QC

- Ensure consistency and accuracy of measurement across all products and properties including QA testing

- Protect fidelity of key performance indicators

- Present best reporting practices and strategy to various internal brands and functions

- Experience with implementation across Adobe Analytics including processing rules, Adobe Heartbeat, Adobe Audience Manager, Nielsen DCR/DTVR, and ComScore c-values

- Ability to analyze large data sets and drill down to the key takeaways

- Experience with debugging tools such as Charles Proxy on multiple devices (tvOS, Roku, FireTV, Samsung, iOS, Android, etc.)

(ref:hirist.tech)

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