Performance Marketing Manager – Google

5 days ago

New Delhi, India Z Guard Full time

Job Title: Performance Marketing Manager – Google & Meta Ads (D2C Brand)Location: Kudlu Gate, BangaloreExperience: Minimum 1+ Years (Mandatory: D2C or Consumer Brand Experience)Joining: ImmediateAbout the RoleWe are looking for a data-driven, ROI-focused Performance Marketing Manager to own and scale our digital growth across Meta and Google Ads. The ideal candidate is a serious performance marketer with a proven record of delivering high-ROAS campaigns for D2C/consumer brands, and the ability to collaborate closely with creative and design teams to craft ad content that converts.You’ll be responsible for the end-to-end performance funnel — from ad creation to revenue delivery — and must thrive in a fast-paced, hands-on environment.Key Responsibilities- Plan, execute, and scale performance marketing campaigns on Google Ads and Meta Ads. - Own and deliver revenue targets, ROAS, and profitability KPIs for Shopify. - Manage Shopify offer codes and integrate campaigns with platform performance. - Continuously monitor campaigns to identify scaling opportunities and optimize underperformers. - Collaborate with the creative/content and graphic teams to develop high-performing ad strategies, creatives, and offers. - Track the customer journey (via Microsoft Clarity, Hotjar, GA4) and optimize bounce rates. - Drive improvements in conversion rates using audience insights and funnel optimization. - Suggest and implement campaign constructs/offers aligned with real-time performance data. - Maintain detailed daily logs of performance metrics — CAC, ROAS, Revenue, Units, Spend, Sessions, Conversion Rate, AOV, CTR, etc. - Demonstrate proven experience in scaling Meta campaigns and designing high-ROI offer constructs. - Take P&L accountability for Shopify — ensuring ad spend efficiency and profitable growth.Qualifications & Skills- Minimum 1+ years of experience in performance marketing across Meta and Google Ads. - Mandatory: Prior experience working with D2C or consumer brands (Shopify-based preferred). - Proven success in scaling campaigns profitably with strong ROAS performance. - Solid analytical skills with hands-on experience in GA4, Microsoft Clarity, Hotjar, or similar tools. - Deep understanding of D2C audience behavior, funnels, and growth levers. - Strong creative collaboration skills — able to brief and guide designers on content direction for ads. - Ability to balance growth and profitability through disciplined performance optimization. - Strong reporting, analytical thinking, and communication skills. - Immediate availability and willingness to work from the office.Why Join Us- Opportunity to own the performance engine of a growing D2C brand. - Work closely with creative and strategy teams to shape brand growth. - Fast-paced environment that values accountability, precision, and creativity. - Immediate impact — direct link between your campaigns and brand revenue.

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