D2C Manager | Skincare Industry Only

1 week ago

New Delhi, India LuxaDerme Full time

1. Performance Marketing & Campaigns- Plan, execute, and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital platforms. - Manage marketplace ad spends (Amazon, Flipkart, Nykaa) in collaboration with the marketplaces team. - Continuously monitor KPIs like CAC, ROAS, CTR, and conversions to maximize ROI.2. Digital Strategy & Growth- Develop and implement integrated digital marketing strategies to drive brand awareness, website traffic, and D2C sales. - Identify new opportunities for digital expansion (influencer marketing, affiliate programs, emerging platforms). - Drive performance across India and international markets.3. SEO & Content Marketing- Oversee SEO strategy for LuxaDerme’s website and marketplace content to boost organic visibility. - Work with content & creative teams to align messaging, storytelling, and brand tone across channels. - Ensure blogs, newsletters, and campaigns are optimized for both engagement and search.4. Analytics & Insights- Use tools like Google Analytics, Meta Business Suite, Amazon Advertising Console, and other dashboards to track campaign performance. - Prepare weekly/monthly reports with actionable insights. - A/B test creatives, messaging, and targeting to continuously improve results.5. Collaboration & Leadership- Lead a small digital team (executives + interns) and manage external agencies/freelancers when needed. - Work cross-functionally with marketplaces, design, operations, and brand teams to ensure cohesive campaigns. - Stay updated on digital marketing trends and competitor activity in beauty/skincare.Requirements- 7–8 years of experience in digital marketing, preferably in beauty, skincare, personal care, or FMCG. - Hands-on expertise in Google Ads, Meta Ads, SEO, and email marketing. - Experience managing D2C e-commerce websites (Shopify, etc.) is a plus. - Strong analytical skills with a data-driven mindset. - Creative thinker with the ability to translate brand vision into impactful campaigns. - Excellent communication, leadership, and stakeholder management skills.Salary: Up to 13L for candidates with relevant experience in the skincare industry.

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