D2C Ecommerce Operation Specialist Skincare

3 weeks ago

New Delhi, India SEREKO Full time

Looking for D2C Ecommerce Specialist -Performance Marketing for Marketplaces(3-4 years of Relevant Experience)SEREKO - D2C Skincare BrandSEREKO is India’s 1st Psychodermatology Skincare brand, on a mission to revolutionise the Skincare industry by educating consumers and addressing the skin concerns arising out of mental stress and anxiety.You can read more about the brand on the website- www.serekoshop.comBrief About Role:The role entails performance marketing, i.e. creating, executing, and scaling the performance marketing campaigns on Marketplaces like Amazon, Flipkart, Nykaa, Myntraa and quick commerce platforms(Blinkit, Zepto, Instamart, etc. Along-with deliveryof meeting the daily/monthly/annual revenue targets on platform Ads within target ACOS. Experience: 3-4+ years of experience in successfully managing & running Marketplace AdsPerformance Marketing. Experience to manageand optimize PPC campaigns to drivesignificant lead generation and sales revenue growth ROI through strategic bidding, keyword research, and performance analysis.Responsibilities:- Manage the performance marketing ad spends on the platforms. - Actively taking ownership to maintain the ROAS, Revenue Targets and Amazon ACOS targets. - Know all Search campaigns SP/SB/SBV/PDA/Remarketing - Proactively monitoring each campaignto find the need of scaling up/downor deploying new campaigns basis it’s performance on Revenue and ACOS - Working alongside the creative team to come up with best performing Ad strategy and Offers - Tracking and monitoring bids for manualcampaigns - Tracking conversion rate and work on leversto improve conversion rate - Pro-actively coming on suggestions related to improvement of offer constructs synchronised basis campaign results - Maintaining daily logs of all metrics CAC, ACOS, ROAS, Revenue, Units, Spends, Sessions, Conversion Rate, CPGV, CTR etc. - Deploying new campaigns basis the performance of category and campaigns, each campaign to be tracked at sub-category level and data to be maintained at category level on daily basis. - Daily/weekly/monthly ads performance sales reviewRequirements:- Bachelor's degree in Business, Marketing, or a related field. - At least 5 years of experience in online marketplace management. - Strong knowledge of the eCommerce industry and its best practices. - Proven experience in increasing sales on online marketplaces. - Proficiency with marketplace management tools and software relevant to eCommerce. - Strong analytical and forecasting skills. - Excellent verbal and written communication skills. - Exceptional negotiation and relationship management skills, especially for eCommerce vendor management. - Ability to work in a fast-paced, cross-functional team environment. - Problem-solving aptitude and ability to handle escalations effectively. - Strong product understanding of the Cosmetics/beauty, fashion and social trendsrelevant for the businessThe character we’re looking for:- Detail-oriented: Focusing on meticulous management of eCommerce marketplace operations. - Highly Adaptable: Able to cope with the rapidly changing digital landscape. - Results-Driven: Focusing on achieving eCommerce-specific performance metrics. - Excellent Collaborator: Strongability to work cross-functionally within the firm. - Resilient: Able to handle challenges and setbacks with grace and determination.*Immediate joining is additional advantagefor candidate.Job Location: Noida, Sector 142Apply at- dj@serekoshop.com | +917827115775

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