Content Manager

4 weeks ago


Pune, Maharashtra, India EduFund Full time

- EduFund is looking for a sharp, trend-savvy Content Manager who can outthink AI, shape narratives, and create content that stands out in a digital-first world.

- You will manage EduFund's content across formats, from high-performing Reels to story-led campaigns and performance-driven ad copy.

- You will also oversee all creative delivery for the brand.

- Every visual, video, and piece of content should reflect EduFund's tone, voice, and ambition to lead the category.

- This role sits at the intersection of branding, content writing, and creative execution.

Responsibilities:

- Drive EduFund's content strategy across social, paid, and owned media.

- This includes daily posts, campaigns, and long-form content.

- Take ownership of the brand's creative output and oversee all creative deliveries across the marketing team.

- Write original, clear, and engaging copy for Instagram, LinkedIn, YouTube, Meta ads, Google Ads, landing pages, and other formats.

- Build and execute integrated campaigns in collaboration with designers, video editors, and performance marketing teams.

- Manage social media channels, including content calendars, scheduling, and optimization for each platform.

- Work with internal teams across marketing, partnerships, customer experience, and product to ensure consistent brand communication.

- Shape and maintain EduFund's brand identity, including tone of voice and visual direction.

- Handle brand-led content projects such as guides, content series, microsites, internal campaigns, and product storytelling.

Required Skills:

- 4 to 8 years of experience in content marketing, social media, or copywriting roles.

- Proven ability to write compelling content across platforms, including organic posts and paid ads.

- Experience managing social media calendars and publishing content on platforms like Instagram, LinkedIn, and YouTube.

- Strong understanding of branding, positioning, and storytelling.

- Ability to manage creative workflows with designers, editors, and other creators.

- Experience building content journeys across formats and channels.

- Excellent command of English with attention to tone, clarity, and originality.

- Familiarity with basic performance metrics for content and campaigns.

- Ability to manage multiple deadlines and work independently in a fast-paced environment.

- Degree in marketing, Communications, Journalism, English, or a related field.

- Postgraduate diploma or certification in advertising, branding, or digital marketing is a plus.

- Preferred But Not Mandatory.

- Experience in advertising, media, or creative agencies.

- Exposure to finance, fintech, or edtech sectors.

- Experience working with performance marketers and understanding ad content metrics.

- Hands-on experience with tools such as Notion, Canva, Buffer, Google Docs, and Meta Ads Manager.

(ref:iimjobs.com)

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