Marketing Manager

Company DescriptionNetCom Learning® is dedicated to promoting lifelong learning as a cornerstone of development. With a robust portfolio of over 4,000 training courses, live masterclasses, and hands-on labs in cutting-edge areas like AI, Data Science, Cloud, and Cybersecurity, we empower organizations and individuals with the latest skills and knowledge. Since 1998, we have been a trusted training partner to over 40,000 organizations, including 80% of Fortune 1000 companies, and have supported over one million learners globally. Recognized as a Microsoft Learning Partner of the Year in both 2023 and 2022, we operate across 1,300+ locations worldwide and offer multilingual training solutions. Our values prioritize customer focus, innovation, continual learning, collaboration, and adaptability in delivering transformative learning experiences.Role OverviewWe are seeking a result-oriented Vendor Marketing Manager to lead NetCom Learning‘s strategic growth initiatives across the Microsoft, Cisco, AWS, and Google Cloud partner ecosystems. This role requires a minimum of 3 to 5 years of experience across vendor management, B2B demand generation, GTM strategy execution, and stakeholder leadership.The Manager will own end-to-end vendor-aligned initiatives, drive demand generation strategy, lead cross-functional campaign execution, and mentor junior team members. The ideal candidate should be data-driven, strategic, and able to translate vendor partnerships into measurable revenue impact.Key Responsibilities1. Demand Generation & GTM Strategy (Ownership-Based)Design and lead digital campaigns (paid & organic) to drive pipeline growth.Strategize ICP-based targeting and campaign positioning.Optimize campaigns using performance analytics.Introduce innovative demand-generation channels (webinars, co-marketing, virtual/in-person events).Own GTM planning and internal execution roadmap for vendor-aligned initiatives.2. Internal Vendor Strategy & Cross-Functional Decision-MakingLead internal alignment with Sales, Marketing, Product, Finance & Alliances teams.Drive strategy approvals and feasibility discussions for vendor-led initiatives.Coordinate internal preparation for vendor interactions, meetings, and performance reviews.Manage internal escalations and ensure smooth execution of vendor-backed campaigns.Act as the internal owner for vendor initiatives.3. Team Leadership & CollaborationMentor Vendor Marketing Executives and ensure high-quality execution.Provide strategic direction on campaign planning and vendor-aligned programs.Lead cross-functional collaboration to deliver campaign and revenue objectives.4. Sales Enablement & Pipeline SupportAlign demand-generation programs with sales targets.Collaborate with Inside Sales & BDR teams to improve lead-to-opportunity conversion.Support the sales cycle with industry insights and solution-specific positioning.5. Market Intelligence & Strategic InsightsTrack vendor ecosystem developments and competitor GTM strategies.Identify new partnership or market expansion opportunities.Contribute strategic intelligence to leadership-level decision-making.6. Reporting, Analytics & Performance ReviewOwn dashboard management and CRM insights for performance tracking.Present ROI-oriented performance reports and strategic recommendations to leadership.Leverage pipeline analytics and trend data to optimize future investments.Required Skills & Experience3 - 5+ years of experience in vendor partnerships, B2B marketing, demand generation, or GTM strategy.Proven ability to lead cross-functional teams and drive internal alignment.Strong analytical skills with experience using CRM, lead generation tools, and reporting dashboards.Knowledge of cloud technologies and vendor ecosystems (Microsoft, AWS, Cisco, GCP) preferred.Excellent communication, stakeholder management, and decision-making capabilities.Preferred Tools: CRM (Microsoft Dynamics, LinkedIn Sales Navigator, Zoominfo, Lusha, marketing automation)