Programmatic Campaign Manager

4 weeks ago

Bengaluru, India Cybage Software Full time

Location: Pune/Gandhinagar/Hyderabad


Experience: 4+years


As a Programmatic Campaign Manager, you will be responsible for managing and optimizing programmatic advertising campaigns. Your primary responsibility will be to drive effective and efficient media placements to reach target audiences and achieve campaign objectives with proactive communication to teams and clients to meet campaign goals.



Job Description:


Set up programmatic campaigns in select DSPs (The Trade Desk, Amazon DSP, Xandr, Facebook, AdWords, Google Marketing Platform, or any other associated ad serving technology), manage budgets and spend pacing, and optimize performance

Design and implement strategies to improve performance for clients, supporting recommendations with results data

Proactive communication to internal teams and external clients on delivery and performance challenges with strategic recommendations to course-correct

Implement and build on best practices for bidding, budget management, ad operations and reporting

Financial planning, forecasting, and optimizing budget allocation across various platforms and channels

Utilize ad verification tools, viewability metrics, and fraud detection techniques to ensure the effectiveness and safety of your campaigns

Create case studies to support best practices

Educate internally and externally on DSP functionality, results and optimizations

Support the development of POVs to inform clients and agency personnel about changes in RTB and programmatic marketplace technology


Job Role:

Problem solver with the ability to develop creative solutions

Results and solutions-oriented

You have a solid understanding of media performance, reporting and analytics with attribution experience a great advantage

You have a deep understanding of programmatic advertising concepts and optimizations, including media buying strategies, such as audience targeting, retargeting, contextual targeting, and geotargeting

Comfortable with client-facing communications

Comfortable working with multiple timelines and deliverables

Comfortable working with large sets of data and numbers

Comfortable setting expectations and pushing back when needed


Required Skills:


Previous experience in programmatic buying or campaign management with The Trade

Desk, Amazon DSP and/or Simpli.fi preferred but not required

Ability to work proactively, maintain a high level of productivity, and manage multiple priorities

Deep knowledge of the digital advertising landscape and best practices

Experience in Google Analytics, Google Ad Manager, SSP’s, and/or social platforms is a bonus

Ability to stay updated with the latest trends, industry news, algorithm changes, and best practices

Exposure to A/B testing

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