Programmatic Trader

1 week ago

Bengaluru, India Brainlabs Digital Full time

**Classification: Full-Time**

**Team: Client Services**

**Level: Mid-Level**

**Exp - 1-2 years**

**Reporting to: Senior Programmatic Trader**

**What’s the role?**

We’re looking for a Programmatic Trader to join our growing team This role calls for a digital media enthusiast who is passionate about using technology, data and creativity to drive client business performance.

You will be responsible for:

- Managing and reporting on programmatic campaigns delivered across a multitude of channels (display, video, audio, CTV, DOOH, native, mobile, and more) with a laser focus on efficiency and results.
- Work alongside both internal and external teams to coordinate all aspects of the digital campaign life cycle (campaign implementation (trafficking, flighting, and QA) - campaign optimization, reporting and insights.

A typical day will include a variety of activities across your portfolio of accounts including the setup and configuration of campaigns in relevant demand side platforms (DSPs) and ad servers technical troubleshooting, and quarterbacking briefings between teams.

**So, tell me about the company**

Brainlabs is on a mission to build the biggest digital-first media agency in the world.

We hire the top talent in the industry and give them the right training, tools and culture to do the best work of their career.

As one of the world’s leading independent agencies, our agility and client-centricity allows us to win for clients.

To learn more about what it’s like to be a Brainlabber, check out our company handbook.

Give me a breakdown of what a Programmatic Trader at Brainlabs does:
Campaign Management (80%)

**Campaign Setup**
- Working across multiple technology platforms including DSPs, PowerBI, Dataroma ad servers, brand safety etc.
- Execute in-platform tasks involved with the campaign lifecycle across demand side platforms (DSPs) like, but not limited to; DV360, The Trade Desk, Yahoo, and Amazon DSP, while ensuring all campaign requirements are delivered according to SLAs:

- Planning:

- Incorporate a data-driven approach (i.e analyzing old campaign data to inform new approaches in collaboration with client services and programmatic strategist)
- Setup/Trafficking
- Technical configuration: remarketing configuration, conversion and engagement tracking implementation
- Performs end-to-end campaign setup in the DSP such as: (trafficking: IOs, placement, line item, and creative trafficking)
- Perform rigorous output quality control (reports, post analysis, campaign configuration, setting alterations)

**Monitoring Performance / Delivery**
- Manage the day-to-day pacing and optimization (log and schedules) of programmatic campaigns, ensuring that campaign KPIs and objectives are met both near and long term.
- Use critical thinking skills to anticipate and manage potential risks that will arise. Communicate these to the stakeholders on a regular basis and ensure decisions are made quickly and effectively.
- **Reporting & Optimization**- Pulls and analyzes complex campaign data sets / performance reports to inform daily optimizations and testing recommendations that help beat client goals.
- Clear understanding of levels to pull to optimize against brand-to-demand KPIs such as (but not limited to): CTR, CPM, CVR, ROAS, VTR, etc.
- Platform Troubleshooting
- Troubleshoot issues related to pacing, performance, data accuracy, creative approvals or technical anomalies

**Technology & Experimentation**
- Implement & use Brainlabs’ tools on all opportunities where applicable
- Isolate opportunities to automate important workflows
- Collaborate on quarterly and annual testing plans with key stakeholders such as client services, channel leads, programmatic strategist, and client

Collaboration
- Contribute to the development of best practices for programmatic trading
- Collaborate closely with internal teams such as: client services, and ad operations lead(s) to ensure deliverables and trafficking are in accordance with client SLA’s & strategy

Learning & Development
- Stay up to date on the latest industry happenings (i.e. GDPR, Privacy, Brand Safety, case studies, UI updates and betas, etcs.) and required in platform updates in technical systems that are continuously evolving (DoubleClick Digital Marketing Platform)
- Adopt and implement more advanced trading levels via partnerships and industry standards (i.e. testing new alpha & betas, data, publishers, SSPs, custom algorithms, etc.)
- Mentorship of programmatic specialist and /or paid media specialists

Client Responsibilities (20%):

- Work with business stakeholders to understand campaign media and business objectives and solve for their needs
- Propose and provide rationale for audience, format, bidding and measurement tactics that align with the channel plan
- Collaborate on forecasting exercises to inform budget recommendations

What talents and experience would suit this role?

Essential Skills
- Confidence in Excel and the abi

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