Programmatic Consultant

2 weeks ago

Bengaluru, India dentsu Full time
We are in search of a highly skilled and versatile Programmatic Trader to drive our programmatic advertising initiatives and oversee ad operations processes. This role involves strategizing, executing, and optimizing programmatic campaigns while ensuring seamless ad operations workflow. The ideal candidate will have a deep understanding of programmatic advertising, hands-on experience in ad operations, and the ability to drive successful campaign outcomes.

Job Title:

Programmatic Consultant

Job Description:

Key Responsibilities, but are not limited to:

Buying and optimization of programmatic media Socialize and document campaign structure, optimizations, and learnings Manage budget and pacing across campaigns to ensure business objectives are met and media delivers consistent returns for clients Implement and build on best practices for bidding, budget management, ad operations and reporting Analyze performance data to recommend optimization plans; analyze and compile weekly/monthly/quarterly data to find relevant insights to tell overarching stories Develop testing roadmap in collaboration with internal and external partners Research and recommend program optimizations; based on knowledge of platform-specific capabilities, site analytics, and media opportunities Cultivation and management of DSP vendor relationships and inventory partners Proven track record of successfully managing complex client campaigns and relationships against performance metrics Proven ability to develop/implement/improve business processes Advanced knowledge of Google Marketing Platform (CM, DV360, etc) and other DSP’s Must be a self-starter with initiative and have a positive, proactive attitude Proactive and capable of operating independently in a remote environment Own all Ad Ops components including campaign launches, strategy execution, ad creation and utilization, and budgeting, Implement campaigns Work collaboratively with AE team to develop, maintain, and grow current client’s customer relationships Directly interact with clients to execute campaigns and help them get the most out of the relationship and technology Troubleshoot and optimize campaigns Review creatives, third party tags or any related campaign issues. Monitor campaign pacing and performance on a daily basis to ensure proper delivery of campaigns. Create ad hoc custom reports on an as needed basis. Assist the Sales Team with forecasting and campaign performance inquires Have an above and beyond mentality when it comes to client and company success. Collaborate with your team to not only maintain ad operations, but improve and streamline processes when possible. Be the coordinator with one or more external clients and ensure that all campaign requests are addressed in a timely and prioritized manner Be the primary point of contact for all ad related inquiries, both internally and externally Be able to traffic and QA different types of campaigns such as CPA, CPM, CPC Create and analyze reports to ensure campaign performance and contract compliance Escalate highly technical issues that beyond just tag trouble shooting to the engineering team

Skills/Qualifications :

MS Office prowess Very excellent analytical and reporting capabilities Knowledge of the most recent trends in online marketing Outstanding writing and verbal communication abilities Experience handling a large number of projects and being able to prioritize Changeability and the ability to learn fast Ability to think critically and make decisions Capability to plan, multitask, and successfully manage time Report writing and record keeping must be excellent. Excellent interpersonal communication and client-facing abilities Team player / collaborative operational style Meticulous attention to detail Ability to investigate, analyze and solve problems as well as clearly communicate results Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly Strong attention to detail, well organized and possesses the ability to prioritize multiple tasks under pressure Ability to work collaboratively as part of a cross-functional team Certification in programmatic advertising or ad operations.

If you are a strategic thinker, data-driven, and possess a passion for optimizing programmatic campaigns while ensuring smooth ad operations, we invite you to apply for this role. Your contributions will play a pivotal role in shaping our advertising strategies and enhancing operational efficiency.

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