Pine Labs

JD

At Pine Labs, we believe Every Day is Game Day. We bring our best selves to work with one mission: to enrich lives through the power of commerce and fintech innovation. As Director - Ad Monetization, you will own the charter to create a new, sustainable revenue stream by monetizing our vast physical and digital merchant real estate-starting with POS devices, charge slips, and merchant/consumer intelligence layers. This role will partner closely with Product, Engineering, Sales, Data Science, and external ecosystem partners to deliver a robust and ethical ad monetization engine that fits naturally into Pine Labs' Offline Payments business

The candidate must bring significant ambition, drive, and an entrepreneurial bent of mind to the organization that enables business growth. They should be comfortable operating in a high-growth, multi-cultural organization with a rapidly expanding geographical footprint.

The candidate should be dynamic, motivated, and entrepreneurial to build Enterprise/Corporate market expansion in the city.

KEY RELATIONSHIPS

Reports to: Senior EVP

KEY RESPONSIBILITIES

- Design and drive the end-to-end ad monetization strategy across Pine Labs' POS infrastructure-focusing on screens, receipts, and merchant-level data-led monetization opportunities.

- Build the right partner ecosystem: ad networks, agencies, media buyers, brand advertisers, and programmatic platforms.

- Prioritize non-intrusive, value-aligned ad formats that amplify the customer/merchant experience while scaling revenue.

- Lead experiments and optimize monetization funnels using deep analytics, user segmentation, targeting models, and A/B testing.

- Collaborate with Engineering & Product to build tech-integrated monetization solutions, balancing feasibility, and scale.

- Launch structured pilots, build monetization playbooks, and evolve a repeatable GTM (go-to-market) framework for merchants and advertisers.

- Set up internal operating cadences to monitor, analyze, and evolve ad performance, fill rates, pricing models, and customer feedback.

- Ensure compliance with privacy, brand safety, and ad regulation norms at every step of execution.

- Hire, coach, and mentor cross-functional team members in a fast-moving Agile environment.

We are looking for someone with:

- 10-15 years of experience in digital advertising, ad tech, or monetization strategy, ideally within fintech, media, or B2B2C SaaS.

- Exposure to ad sales, media partnerships, or network onboarding is a plus.

- Strong working knowledge of programmatic advertising, performance marketing, and first-party data monetization.

- Experience integrating ad products into consumer or merchant touchpoints (POS, apps, screens, etc.) with sensitivity to UX.

- A strong product and growth orientation-you understand ad tech but also think like a GM building a P&L.

- Data-driven mindset, with proficiency in ad performance tools and attribution models.

- Excellent communication and negotiation skills; proven ability to operate across CXO, product, and commercial teams.

Why This Role is Exciting

- You'll get to build a business within a business-scaling a new revenue line from ground up.

- You'll tap into one of India's largest merchant ecosystems with unmatched offline footprint and consumer insights.

- You'll be part of a leadership culture that takes ownership, moves fast, and builds for tomorrow.

- Strong Academic Pedigree MBA/ PGDM / Graduate Engineer from Tier 1 universities for Management Trainee Profiles.

- While Engineering is not a must but would get preference.

What we value in our people:

- You take the Shot: You decide fast and deliver right.

- You are the CEO of what you do: You show ownership and make things happen.

- You own tomorrow: You build solutions for the merchants and do the right thing.

- You sign your work like an artist: You seek to learn and take pride in the work you do.

- You are the Sherpa: You take people along and act in the interest of Pine Labs

- You care with tough love: You empower others and help people grow