Manager - Social Media
2 weeks ago
Responsibilities:
- Develop and implement a data-driven social media strategy aligned with our overall marketing goals.
- Conduct audience research and competitor analysis to understand trends and content preferences.
- Create engaging and visually appealing content (text, images, videos) for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Manage social media calendars, scheduling and publishing content consistently.
- Monitor and respond to comments, messages, and online mentions in a timely and professional manner.
- Build and nurture relationships with influencers and brand advocates.
- Analyze social media data and metrics to measure performance and identify areas for improvement.
- Stay up-to-date on the latest social media trends and best Minimum of 3+ years of experience in social media marketing or a related field.
- Proven track record of developing and executing successful social media campaigns.
- Strong understanding of social media platforms, algorithms, and content formats.
- Excellent writing, editing, and visual storytelling skills.
- Experience with social media analytics tools (e.g., Sprout Social, Hootsuite) is a plus.
- Excellent communication, collaboration, and interpersonal skills.
- Ability to work independently and manage multiple tasks effectively.
- A passion for social media and a keen eye for creative content.
- Experience working with a brand voice and tone is a plus=
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