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Marketing Manager

2 months ago

Mysore division, India Bureau Veritas Group Full time

Job Title: Marketing Manager – Sustainability


PURPOSE OF POSITION

This role will be essential in producing compelling marketing content that supports our sustainability initiatives. The ideal candidate should have strong skills in content creation, designing marketing campaigns, competition watch, digital marketing, and a basic understanding of graphic design for brand promotion. This role demands a creative thinker who can craft engaging content that aligns with our marketing objectives and resonates with our audience.


MAJOR RESPONSIBILITIES

In charge of end-to-end creation and delivery of marketing content as defined but not restricted to following:

Content Creation:

  • Develop engaging content (blogs, articles, whitepapers, etc.) focused on sustainability. Ensure clear, persuasive, and consistent brand messaging across all marketing channels.
  • Sustainability Focus: Integrate sustainability trends into content strategies, ensuring alignment with Bureau Veritas' sustainability and certification commitments.
  • Digital Marketing: Collaborate on SEO and SEM strategies, manage content campaigns, track performance, and optimize ROI. Contribute to content calendars and distribution plans.
  • Content Publishing with competition watch: Oversee content publication across platforms, ensuring quality and timely delivery, with close monitoring of competition trends. Use CMS to regularly update web content.
  • Graphic Design Coordination: Work with graphic designers to create visually appealing content. Basic graphic design skills are a plus.
  • Collaboration: Align content with business goals through partnership with internal teams. Participate in brainstorming and idea generation.
  • Liaise with stakeholders and team to establish the requirements and deliver within specified timelines
  • Define, implement and complete governance and monitoring process for the deliverables – making and following-up actions plans
  • Stay up-to-date with industry trends and best practices in sustainability marketing.
  • Analyze market trends, competitive landscapes and regulatory developments related to sustainability with TIC or consultancy sectors.


QUALIFICATION AND EXPERIENCE

  • Post-graduation in Marketing, Sustainability, or a related field
  • Experience in B2B content creation and marketing domain
  • Professional certification in content writing & digital marketing
  • Hands on experience in working on web sites, social media & other digital platforms
  • Expert skills in Word, Excel and PowerPoint


SKILLS & QUALITIES

  • A strong understanding of B2B marketing with a track record of producing content. In-house agency experience is welcome.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Deep thoroughness and rigor, attention to detail and accuracy
  • A good understanding of sustainability issues and the ability to translate them into engaging content.
  • Strong understanding of digital marketing principles, including SEO, SEM, and social media marketing.
  • Familiarity with content management systems (CMS) and basic graphic design tools.
  • Ability to understand the brief and execute the requirements and meet tight deadlines.
  • Excellent communication skills in English – verbal and written
  • Good team worker and excellent with time management
  • Collaborate with global/regional/local colleagues as part of a physical or virtual team


Relevant applicants can share their profile on prachi.patil@bureauveritas.com