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SFMC Developer
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Job Description :
- Lead the design and implementation of scalable solutions on Salesforce Marketing Cloud.
- Collaborate with stakeholders to gather business requirements and translate them into technical solutions.
- Architect and oversee complex multi-channel campaigns including email, SMS, push notifications, and journey automation.
- Leverage SFMC modules including Journey Builder, Email Studio, Mobile Studio, Automation Studio, Contact Builder, Content Builder, and Advertising Studio.
- Design and implement AMPscript, SQL queries, and SSJS for advanced personalization and data manipulation.
- Integrate SFMC with external systems (Salesforce CRM and third-party platforms) using APIs, data extensions, and synchronized data sources.
- Ensure data integrity, segmentation strategy, and compliance with GDPR/CCPA/email marketing regulations.
- Guide and mentor development teams on SFMC best practices and reusable component design.
- Own solution documentation, architecture diagrams, and technical specs.
- Stay current on SFMC product updates and industry marketing automation trends.
Must-Have Skills & Experience :
- 3+ years of hands-on experience in Salesforce Marketing Cloud implementation and strategy
- Experience in designing multi-channel marketing campaigns and automated customer journeys
- Strong understanding of AMPscript, SQL, and SSJS
- Deep knowledge of Contact Builder, Journey Builder, Automation Studio, and other SFMC tools
- Proven experience integrating SFMC with Salesforce CRM and other third-party platforms
- Understanding of data modeling, audience segmentation, and email deliverability best practices
- Solid grasp of API integrations (REST/SOAP) and cloud connector frameworks
- Experience in leading a technical team or project, with strong documentation and communication skills
- Familiarity with CAN-SPAM, GDPR, and marketing compliance standard
