Lead Analyst

4 weeks ago

Chennai, Tamil Nadu, India Lennox Full time

Company Profile Lennox NYSE LII Driven by 130 years of legacy HVAC and refrigeration success Lennox provides our residential and commercial customers with industry-leading climate-control solutions At Lennox we win as a team aiming for excellence and delivering innovative sustainable products and services Our culture guides us and creates a workplace where all employees feel heard and welcomed Lennox is a global community that values each team members contributions and offers a supportive environment for career development Come stay and grow with us Lead the design development and execution of integrated marketing automation campaigns across multiple channels Manage complex Marketing Cloud projects ensuring timely delivery and successful implementation Develop and maintain sophisticated email marketing programs including segmentation personalization A B testing and automation Manage and optimize mobile marketing campaigns including SMS MMS and push notifications Integrate marketing automation with other Salesforce products such as Sales Cloud and Service Cloud Analyze campaign performance data to identify trends measure ROI and make data-driven recommendations for optimization Collaborate with cross-functional teams including marketing sales and product to ensure alignment and achieve business objectives Stay up to date on the latest Salesforce Marketing Cloud features and best practices Lead and mentor junior team members on Salesforce Marketing Cloud best practices Provide thought leadership and expertise on email marketing and digital marketing best practices Qualifications Salesforce Marketing Cloud Platform Expertise Several end-end SFMC implementations Thorough knowledge of all core Marketing Cloud products Email Studio Journey Builder Mobile Studio Social Studio Advertising Studio Content Builder Marketing Cloud Connect Interaction Studio Data Studio Advanced Features Expertise in advanced features like predictive modeling AI-powered personalization and complex journey orchestration Integration Strong understanding of integrating using Marketing Cloud Connect with other Salesforce products Sales Cloud Service Cloud Commerce Cloud and external systems Platform Administration Ability to manage user permissions data extensions and other administrative tasks Scripting Coding Proficiency in AMPscript SSJS SQL HTML CSS and JavaScript for advanced customizations and integrations API Integration Experience with REST SOAP APIs for connecting Marketing Cloud with other systems Data Manipulation Ability to extract transform and load ETL data from various sources

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