Salesforce Marketing Cloud Solutions Expert

2 days ago

Chennai, Tamil Nadu, India beBeeDeveloper Full time ₹ 40,00,000 - ₹ 50,00,000
Job Title

A highly skilled and experienced Salesforce Marketing Cloud Developer is sought to join our organization. The successful candidate will have a minimum of 3 years experience working with clients delivering marketing campaign solutions using Salesforce Marketing Cloud.

Key Responsibilities:
  • Manage a team of marketing cloud consultants to deliver a range of projects.
  • Understand business requirements, create specifications, design marketing journeys and email templates, develop campaigns and manage end-to-end delivery.
  • Create and manage SFMC Cloud Pages and use audience builder data in journeys.
  • Design, develop and debug custom solutions for marketing campaigns.
  • Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.
  • Analyse campaign requirements and create data extensions using SQL scripts.
  • Provide ROI details to various stakeholders.
Requirements:
  • Strong knowledge of the Salesforce platform and its data model.
  • Experience with development languages and frameworks such as HTML, CSS, SQL, and Javascript.
  • Familiarity with AMPScript, text and HTML emails, landing pages, SMS and MMS messages, and push notifications from MobilePush.
  • Knowledge of Marketing Cloud Best Practices.
Preferred Qualifications:
  • Proven working experience using various marketing cloud components: Cloud Pages, Email Studio Social Studio, Advertising Studio, Web Studio, Journey Builder, Audience Builder, and Content Builder.
  • Ability to work closely with our Sydney team in delivering marketing cloud solutions and act as the primary escalation point for all technical enquiries.

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