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Digital Campaign Manager

3 months ago

Thiruvananthapuram, India TATA AIG General Insurance Company Limited Full time

Tata AIG General Insurance Company Limited is a joint venture between Tata Group and American International Group (AIG). Since its set-up in 2001, the Company has grown strongly to emerge as the preferred private general insurance company in India with several pioneering firsts to its credit. Driven by a mission to create better tomorrows for Customers by delivering trustworthy and innovative risk solutions, Tata AIG’s broad portfolio of protection covers are backed by years of professional expertise in product offerings, exceptional service capabilities and seamless claims process management.

We are currently seeking passionate individuals who are eager to make a meaningful impact in the world of insurance. If you’re looking for a rewarding career that combines cutting-edge technology, customer-centric solutions, and a commitment to excellence, you have come to the right place. Explore our exciting opportunity below and be part of an organization that is shaping the future of insurance.


Job Title: Digital Campaign Manager


Location: Goregaon, Mumbai


Job Description:


Role and Responsibilities:


• Assist in the formulation of strategies to build a lasting digital connection with consumers in online digital campaigns

• Plan and monitor the ongoing company presence on google AdWords, display & other social media campaigns

• Launch optimized online adverts through Google AdWords, display impact & sustenance, social media campaigns etc. to increase company and brand awareness

• Be actively involved in SEO efforts (keyword, image optimization, content etc.)

• Plan, execute & monitor emails campaigns and organize their distribution through various internal channels using tools similar to adobe campaign manager.

• Provide creative ideas for content marketing and creatives used for digital media campaigns

• Collaborate with designers to improve creatives and user experience on website for campaigns

• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Adobe etc.)

• Acquire insight in online marketing trends and keep strategies up-to-date

• Maintain partnerships with media agencies and vendors & google

• Understanding of copy and creative efficiency in marketing campaigns


Required Skills:


To excel in this position, you should possess:


• Proven experience as Digital Marketing Executive or similar role

• Excellent understanding of digital marketing concepts and best practices

• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM

• Working knowledge of ad serving tools

• Perfect knowledge of web analytics tools (e.g., Google Analytics, adobe etc.)

• Skills and experience in creatives for campaigns

• Analytical mindset and critical thinking


How to Apply:


If you are excited to be part of a team dedicated to innovation and excellence, please submit your resume. We look forward to reviewing your application and welcoming you to Tata AIG, where your skills and ambitions can thrive.


Tata AIG is an equal opportunity employer, and we encourage candidates from all backgrounds to apply for this role.