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Digital Marketing Executive

1 month ago


Thiruvananthapuram, Kerala, India Campfly Private Limited Full time

Company Overview

Campfly Private Limited is a travel platform dedicated to making travel accessible, personalized, and a force for good. Our mission is to build a seamless and stress-free travel experience while promoting cultural understanding and environmental sustainability.

Job Overview

We are seeking a dynamic Executive to join our Digital Marketing team in Thiruvananthapuram. This is a full-time position where you'll play a crucial role in enhancing our online presence and attracting new audiences. The ideal candidate will have rich experience in digital marketing strategies to foster our growth and mission.

Key Responsibilities

  • Develop and execute comprehensive digital marketing strategies aligned with Campfly's mission and key business goals.
  • Optimize our website and content for search engines to improve visibility and attract targeted traffic.
  • Manage SEM campaigns to drive qualified traffic and maximize ROI from our advertising spend.
  • Leverage analytics tools to track campaign performance, gather insights, and optimize future strategies.
  • Plan and deploy social media marketing campaigns that engage and grow our community of travel enthusiasts.
  • Create and manage content that is both informative and engaging, aimed at fostering a sense of curiosity and adventure.
  • Design and execute email marketing campaigns to nurture leads and maintain strong customer relationships.
  • Plan and manage PPC campaigns to increase brand awareness and drive quality conversions.

Requirements

  • Expertise in SEO, SEM, and Analytics (Mandatory skill), with a proven track record of improving search engine rankings and optimizing advertising strategies.
  • Proficiency in Social Media Marketing to engage with the online community and effectively promote our vision across platforms.
  • Experience in Content Marketing, with the ability to create compelling and informative content that resonates with our audience and encourages exploration.
  • Strong background in Email Marketing to design and execute campaigns that drive engagement and retention.
  • Skilled in PPC Advertising, capable of managing pay-per-click campaigns that align with our business objectives and budget.
  • Ability to develop a Digital Strategy that integrates various marketing channels to maximize reach and ensure a cohesive brand message.
  • Analytical mindset with the capability to interpret data, draw insights, and make data-driven decisions to fine-tune marketing efforts.
  • Excellent communication and teamwork skills to collaborate effectively within a small team and contribute to our shared goals.
  • Adaptability and willingness to stay up-to-date with digital marketing trends and best practices to maintain a competitive edge.