Customer Activation

3 weeks ago

Mumbai, India Experis IT Private Limited Full time

Key responsibilities:

- You are responsible in driving the customer activation goal process for the region to set customer centric, measurable and clear targets & KPIs related to customer base and customer experience, loyalty, brand development, performance media revenue & traffic.

- Lead budget process related to customer activation - media spend, content costs, production costs, agency fees & other posts related to tools and the team - all costs in relation to results achieved, making sure the function deliver on set goals.

- Coordinate with cross functional teams to follow up on costs and performance of brand & sales activation campaigns, customer base and customer/brand experience.

- Support and coordinate discussions regarding trade-off related to media, production, research budgets and regional/local procurement processes.

- You analyze data to identify trends, make data-driven decisions and continuously optimize media campaigns and investments, using tools like Google Analytics, advertising platforms and other data analysis software.

Who you are:

- Being an exceptional Business Controller, you understand customer centric KPIs, marketing and research costs, including related results and outcome, media budgets and reporting structures.

- You have a strong commercial focus and are insight and data driven with proven ability to drive results and work towards goals with a proven track record of creating customer-centric results that last.

- You can connect and interact with different functions to drive goals and KPIs to grow Brand, Sales and improved Customer experience.

- Strong analytical ability and understanding of retail KPIs from a customer, sales and/or media perspective.

- Structured, organized and efficient in setting and managing large budgets related to achieving clear targets & KPIs related to customer base and customer experience, loyalty, brand development, performance media revenue & traffic.

- Experienced working in an international environment managing teams across complex set up, multiple location and is familiar with digital / tech and omni ways of working.

- Effective collaborator with strong stakeholder management and communication skills.

(ref:iimjobs.com)

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