Paid Media Specialist

19 hours ago

New Delhi, India ROAS Digital – White Label Marketing Partner Full time

About Us: ROAS Digital is an innovative digital marketing agency that specializes in paid media, SEO, CRO, and creative services. As a Google Partner, we work with global brands to deliver high-performance campaigns. We're expanding our team and seeking a talentedPaid Media Specialistwith 3-4 years of experience to join our growing team. If you are passionate about paid media and are ready to make an impact, this role is for you.Key Responsibilities:• Develop, execute, and optimize paid media campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn, and more. • Analyze campaign performance metrics and provide actionable recommendations to improve conversion rates, CTR, CPL, and overall campaign ROI. • Work closely with creative, design, and strategy teams to ensure that campaigns align with business goals and target the right audiences. • Conduct competitor analysis and market research to inform strategy and identify growth opportunities. • Monitor and adjust campaign budgets to ensure cost efficiency while meeting performance targets. • Stay up-to-date with industry trends, platform updates, and best practices in paid media to maintain a competitive advantage. • Execute A/B tests, optimize ad creatives, and refine targeting to maximize results. • Deliver regular reports on campaign performance to clients and provide insights for improvement.Requirements: • At least 3-4 years of hands-on experience managing paid media campaigns, including Google Ads, Facebook Ads, LinkedIn Ads, and others. • Proven ability to drive ROI and optimize paid media campaigns for performance. • Strong data analysis and reporting skills, with proficiency in Google Analytics, Google Ads, and other tracking tools. • Understanding of SEO and how it integrates with paid media is an advantage. • Strong project management skills and ability to work under tight deadlines. • Excellent communication and interpersonal skills for effective collaboration with clients and team members.What We Offer: • Competitive salary and benefits package. • Opportunities for professional growth and skill enhancement. • A collaborative work environment with a focus on creativity and innovation. • Access to the latest tools and technologies to help you succeed. • Work on exciting campaigns with global brands.How to Apply:If you're a results-driven Paid Media Specialist looking to make a significant impact, send your resume and portfolio tosaravanan@roas.inwith the subject line"Paid Media Specialist Application - [Your Name]".

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