Marketing Operations Manager

3 weeks ago

Ahmedabad, India IMS People Possible Full time

Marketing Operations Manager Job Responsibilities:

  • Markets products by managing staff, researching, and developing marketing plans, maintaining response operations, and maintaining quality ratings.
  • Recruits, selects, onboards, and trains employees; maintains a safe and secure work environment; and developing personal growth opportunities.
  • Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counselling, and disciplining employees; and initiating, coordinating, and enforcing systems, policies, and procedures.
  • Maintains customer response operations by establishing work schedules and assigning employees and providing back-up.
  • Maintains quality service by establishing and enforcing standards, training representatives, monitoring calls, surveying customers, and evaluating outcomes.
  • Resolves customer problems by training telemarketing service representatives, maintaining reference manuals and dialogue guides, providing information, and answering questions.
  • Maintains work process flows by coordinating information and requirements with related operational departments and participating with and providing resources to business improvement teams.
  • Keeps management informed by preparing reports, preparing presentations, interpreting information, and making recommendations.
  • Maintains equipment by coordinating requirements with telecommunications and information services departments, examining state-of-the-art technology, recommending upgrades, and controlling installations.
  • Oversees brand data and analytics and emerging market trends to strategize ways to increase market share.
  • Plan, direct, and coordinate marketing policies and programs to increase customer interest and demand for products and services.
  • Works with vendors to deliver physical manufacture and delivery of marketing materials and assets to clients and the public.
  • Negotiates contracts for advertising, marketing, and promotions.
  • Monitors internal costs and competition pricing to develop pricing and discounting strategies.
  • Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing professional networks, benchmarking state-of-the-art practices, and participating in professional societies.

Marketing Operations Manager Skills and Qualifications:

  • Market knowledge
  • Planning
  • Quality focus
  • Customer service
  • Process management
  • Presentation skills
  • Technical understanding
  • Financial planning and strategy
  • Excellent written communication skills
  • Negotiation skills
  • Budgeting
  • Leadership and management skills
  • Strategic mindset
  • Critical thinking and analytical skills

Education, Experience & Licensing Requirements:

Bachelor’s Degree in marketing or related field, MBA a bonus

3-5 years marketing experience

Previous management or supervisory experience

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