Lead Generation Analyst – Marketing

2 weeks ago

Morādābād, Uttar Pradesh, India Mphasis Full time

Job Title: Lead Generation Analyst

Experience: 4 - 5 Years

Location: Bengaluru and Pune

Team: Marketing - Lead Gen & Research

Job Summary:

As a Lead Generation Analyst at Mphasis, you will be a key member of the Lead Generation team, responsible for generating Sales Qualified Leads (SQLs) and creating new business opportunities across a defined set of strategic enterprise accounts. This role requires close collaboration with regional Sales Leaders and coordination with the Marketing team to craft compelling messaging and execute targeted campaigns. You will play a critical role in building a strong top-of-funnel pipeline for Mphasis's AI-led digital transformation services.

Key Responsibilities:

  • Research and analyze target accounts (including Global 500 companies) using business and industry acumen to identify key stakeholders and decision-makers.
  • Execute outbound prospecting initiatives (email, , cold calling) to generate interest and schedule meetings for regional Sales Leaders.
  • Collaborate with Marketing to design and execute joint campaigns and virtual/in-person events to drive demand generation.
  • Engage with C-suite, VP, and Director-level executives to understand their pain points and position Mphasis's solutions effectively.
  • Craft compelling narratives and high-level solution overviews to spark curiosity and interest in Mphasis offerings.
  • Maintain accurate and up-to-date lead data in CRM systems (e.g., Salesforce, Dynamics 365).
  • Track and report on lead generation KPIs, campaign performance, and conversion metrics.
  • Support Account-Based Marketing (ABM) strategies by tailoring outreach to specific enterprise accounts.
  • Help build and maintain a healthy top-of-funnel pipeline in collaboration with sales leadership.

Required Skills & Qualifications:

  • Bachelor's degree in business, Marketing, IT, or a related discipline.
  • 3–6 years of experience in inside sales or lead generation in a technology or ITES environment.
  • Proven experience engaging with senior leadership in large enterprise accounts.
  • Strong understanding of the B2B sales cycle and enterprise buying behaviour.
  • Familiarity with AI-led services and digital transformation solutions.
  • Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
  • Excellent verbal and written communication skills with strong interpersonal abilities.
  • Analytical mindset with experience using tools like Excel, Power BI, or Google Analytics.

Preferred Qualifications:

  • Experience working with global clients across North America, EMEA, and APAC.
  • Exposure to data enrichment and prospecting tools (e.g., ZoomInfo, Lusha, Sales Navigator).
  • Knowledge of GDPR and other data privacy regulations.
  • Familiarity with SQL or data querying tools is a plus.

What We Offer:

  • Competitive compensation and performance-based incentives
  • Global exposure and opportunities for career advancement
  • Hybrid work model and flexible working hours
  • Access to learning platforms and certification programs
  • Inclusive and collaborative work culture at a leading ITES MNC

  • Demand Generation Director

    2 weeks ago

    Morādābād, Uttar Pradesh, India beBeeDirector Full time ₹ 1,80,00,000 - ₹ 2,50,00,000

    Drive Enterprise Growth as a Demand Generation DirectorThe role of a Demand Generation Director is pivotal in driving business growth by creating strategic demand generation initiatives that build awareness, generate qualified leads, and accelerate the pipeline across priority verticals.This senior-level position requires a seasoned marketer with expertise...

  • Market Insights Analyst

    1 week ago

    Morādābād, Uttar Pradesh, India beBeeDataAnalysis Full time ₹ 6,00,000 - ₹ 12,00,000

    Job OpportunityDrive impactful knowledge creation and accountability in the public domain by joining our team as a skilled analyst.This role involves working on comprehensive market research projects, analyzing quantitative and qualitative data to identify trends and insights, preparing detailed reports with actionable recommendations, collaborating with...

  • Real Estate Investment Opportunities Generator

    2 weeks ago

    Morādābād, Uttar Pradesh, India beBeeInvestment Full time ₹ 12,00,000 - ₹ 15,00,000

    Lead Generation Expert Role:This pivotal position entails identifying and cultivating new leads, conducting thorough market research, and fostering seamless communication with potential investors.Key Responsibilities Include:Develop strategic initiatives to expand market reach and attract clients interested in real estate investment opportunities.Maintain a...

  • Marketing Lead

    3 weeks ago

    Morādābād, Uttar Pradesh, India PW (PhysicsWallah) Full time

    Location: Durgapur VidyapeethAbout Us:PhysicsWallah (PW) is India's leading ed-tech platform, committed to revolutionizing education by providing high-quality learning at affordable prices. PW Vidyapeeth is our offline academic center, dedicated to delivering top-tier coaching for students aspiring to compete in competitive exams such as JEE, NEET, and...

  • Senior Genome Analyst

    2 weeks ago

    Morādābād, Uttar Pradesh, India MEDGENOME Full time

    Find your next role with MedGenome Labs Ltd. We are the market leader in clinical genomic space in India and offers a comprehensive range of diagnostic services to doctors and researchers. We operate the largest CAP accredited Next Generation Sequencing (NGS) lab in Southeast Asia housing cutting-edge genome sequencing platforms. MedGenome is the founding...

  • Lead Researcher in Generative AI

    2 weeks ago

    Morādābād, Uttar Pradesh, India beBeeResearch Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

    Lead Researcher in Generative AI">This role involves leading the research and design of innovative AI-based solutions that push the boundaries of industrial applications, digital twins, and autonomous systems. As a seasoned expert, you will be responsible for driving the translation of generative AI research into real-world use cases across various...

  • Inventory Analyst

    2 weeks ago

    Morādābād, Uttar Pradesh, India beBeeInventory Full time ₹ 10,00,000 - ₹ 20,00,000

    Job DescriptionWe are seeking an experienced professional to fill the role of Inventory Analyst. The ideal candidate will have a strong background in inventory management, with expertise in analyzing consumption patterns and recommending optimal inventory levels.The successful candidate will be responsible for maintaining accurate data within our ERP Tool,...

  • Content Creator Lead

    2 weeks ago

    Morādābād, Uttar Pradesh, India beBeestoryteller Full time ₹ 17,30,000 - ₹ 20,95,000

    Storytelling in Financial ServicesCreate and execute a content strategy that turns complex market research into engaging narratives, captivating a wide range of investors.Key Responsibilities:Content Planning: Develop and execute a comprehensive content plan, blending deep-dive explainers, interviews with market experts, and short-form trend videos to...

  • Marketing Strategy Manager

    2 weeks ago

    Morādābād, Uttar Pradesh, India beBeeMarketing Full time US$ 60,000 - US$ 1,00,000

    Marketing Strategy Manager JobThe role of the Marketing Strategy Manager is a pivotal position within our organization. It involves overseeing the entire marketing cycle, from lead generation to campaign implementation and performance analysis.This includes identifying potential leads through various digital channels, qualifying them using CRM tools and...

  • Senior Investment Analyst

    2 weeks ago

    Morādābād, Uttar Pradesh, India beBeeInvestment Full time ₹ 1,80,00,000 - ₹ 2,50,00,000

    We are seeking an expert to fill a critical role in our research department.Job Title: Equity Research AnalystThe ideal candidate will have 4-6 years of experience in fundamental analysis, specifically in the metals, power and chemicals sector.Track key sectors on a regular basis and develop a deep understanding of the companies involved.Conduct detailed...