Search Engine Optimization Specialist

3 weeks ago

Bengaluru, India OneClick Technologies LLC Full time

Position Overview:

As an SEO Specialist at OneClick, you will play a crucial role in optimizing our website's visibility and driving organic traffic. You will be responsible for developing and implementing effective SEO strategies to enhance our online presence, improve search engine rankings, and attract relevant traffic. The ideal candidate should be passionate about SEO, highly analytical, and stays up-to-date with the latest trends and best practices in search engine optimization.

Key Responsibilities:

  • Conduct keyword research to identify relevant search terms and opportunities for content optimization.
  • Optimize website content, including landing pages, blog posts, and product pages, to improve search engine visibility and rankings.
  • Perform on-page and off-page SEO activities, such as link building, content promotion, and technical optimization.
  • Monitor website performance using SEO tools and analytics platforms, and provide regular reports on key metrics and KPIs.
  • Stay informed about algorithm updates and industry changes, and adjust SEO strategies accordingly to maintain optimal performance.
  • Collaborate with content creators, developers, and marketing teams to ensure SEO best practices are integrated into website updates and campaigns.
  • Keep abreast of emerging trends and technologies in SEO and digital marketing, and recommend innovative strategies to improve our SEO efforts.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience as an SEO Specialist or similar role, with a strong track record of improving search engine rankings and driving organic traffic.
  • In-depth knowledge of SEO principles, techniques, and best practices.
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
  • Strong analytical skills and the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
  • Self-motivated and proactive, with a passion for learning and staying updated on industry trends.
  • Experience with website CMS platforms (e.g., WordPress) and basic HTML/CSS knowledge is a plus.

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