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Web Analytics Expert

3 months ago

Bengaluru, India Uplers Full time

Uplers is a futuristic and fast-paced Technology and Marketing Solution Partner for 5000+ companies across 52 countries. An Equal Opportunity Employer with a People-first approach, we believe in a high-performance, growth-driven culture – powered by our vibrant team of 900+ ignited minds.


Job Title- Web Analytics Expert

Location- Remote

Experience- 3+ Yrs

Shift- 10:00 AM - 7:00 PM


Roles & Responsibilities:

In this role, you would be expected to lead all Google Analytics-related projects and tasks in the company. You will need to understand the business requirements and needs and build the right measurement and tracking foundations. With out-of-the-box thinking, you will have to connect the dots between the different departments, existing databases and analytics platforms in order to create one coherent picture.


  • Successfully prepare, plan, and implement Google Analytics 4 on multiple client accounts
  • Implement, customize & maintain GA4 on all of the client’s assets (some are direct clients and some are through another agency so there will be multiple account logins involved)
  • Perform audits of GA-UA and GA4 accounts to ensure that everything is being tracked properly
  • Address basic and advanced tracking needs including cross-domain tracking, rollup properties, eCommerce, server-side Google Tag Manager, data warehouse integrations and more
  • Create measurement frameworks and update annotation spreadsheets to identify tracking gaps and then fix them
  • Track objectives, KPIs and audiences in Google Data Studio (Looker Studio) dashboards and reports
  • Rewire all of the tables and Looker Studio dashboards that are currently relying on Google Analytics 4
  • Be the owner of Google Tag Manager and tracking pixels implementation in the company
  • Communicate with the client on requirement understanding and consultation on the solution of queries


Skills:

  • 3+ years experience using Google Analytics and Google Tag Manager – GA4 experience is preferred.
  • 3+ years experience using Google Data Studio (Looker Studio)
  • Experience working with Google Analytics API/Facebook API/etc.
  • Ability to read and understand business needs and creatively develop solutions
  • Ability to think out of the box, problem solve, move quickly but thoughtfully, and adapt