Data Analyst
2 weeks ago
Job Purpose:
The primary purpose of this role is to conduct comprehensive account analysis, manage monthly metrics, and provide actionable insights from various data sources to support the company's strategic objectives.
Essential Functions:
- STARS Account Analysis: Perform detailed account analysis by cross-referencing all platforms to assess engagement and intent. This involves evaluating data from multiple sources to identify trends and opportunities for improvement.
- Ownership of Monthly Metrics and SmartSheets Form Completion: Take responsibility for the completion and accuracy of monthly metrics and SmartSheets forms, including data from the website, Sprinklr, email, and other relevant platforms.
- Monthly Social Media Report: Generate and interpret monthly social media reports to derive actionable insights. This includes analyzing engagement metrics and providing recommendations to enhance social media strategies.
- Quarterly Form-Submit Analysis: Conduct quarterly analysis of form submissions, focusing on open opportunities, closed no bid, closed lost, and representative feedback. This analysis aims to identify patterns and areas for improvement in the sales process.
- Monthly ROI Dashboard Analysis: Analyze monthly ROI dashboards to identify trends over 18-month, 12-month, and 6-month periods. Assess intent and engagement among open opportunities and closed won deals to provide strategic insights.
Education
- 3 or 4 years of college resulting in a bachelor’s degree or equivalent
- Focus in Business and/or specialization in Marketing, Data Analytics, or statistical analysis
- Experience with Google Analytics, SalesForce, PowerBi, Hubspot, Excel
Certifications, Accreditations, Licenses
Any Business Analysts or relevant certifications like Google Analytics, Power BI, SalesForce, Hubspot, Excel
Experience
3-6 Years
Special Knowledge, Skills, and Abilities
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent communication and interpersonal skills.
- Proficiency in using analytical tools and software.
- Detail-oriented with strong organizational skills.
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