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Digital Marketing Strategist

1 month ago

Mohali, Punjab, India Vision Unlimited Full time
About the Role:
We are seeking a results-driven Digital Marketing Strategist with expertise in affiliate marketing, SEO, paid advertising, backlink strategies, and sales-driven initiatives . This role requires a strong understanding of technical content creation , ensuring that our marketing strategies align with our business objectives and technical offerings. The ideal candidate is strategic, analytical, and creative , capable of optimizing marketing campaigns to drive traffic, generate leads, and maximize conversions .
Key Responsibilities:
1. Affiliate Marketing & Partner Engagement:
Develop and execute affiliate marketing campaigns to drive traffic and conversions.
Build and manage strategic affiliate partnerships , ensuring performance and growth.
Monitor, analyze, and optimize affiliate performance with data-driven insights.
2. SEO & Backlink Strategies:
Conduct in-depth keyword research and competitor analysis to identify SEO opportunities.
Develop and implement high-quality backlink acquisition strategies.
Optimize website content, metadata, and site structure to improve organic search rankings .
3. Paid Advertising & Performance Marketing:
Plan, execute, and manage PPC campaigns across platforms (Google Ads, Facebook, LinkedIn, etc.).
Optimize ad spend and maximize ROI through data-driven analysis.
Implement A/B testing to refine ad creatives and targeting strategies.
4. Lead Generation & Sales Alignment:
Collaborate with the sales team to create and execute lead generation strategies.
Design and implement nurture campaigns that convert prospects into customers.
Track and report on campaign performance, lead quality, and conversion rates .
5. Technical Content Development & Marketing:
Work closely with technical teams to understand complex products/services and translate them into clear, compelling content.
Create SEO-optimized blogs, case studies, whitepapers, and technical marketing materials .
Ensure all content aligns with the brand's voice and enhances audience engagement .
6. Analytics, Reporting & Continuous Optimization:
Utilize Google Analytics, SEMrush, and other SEO tools to track and analyze marketing performance.
Generate data-driven insights , providing actionable recommendations for optimization.
Track KPIs to measure the success of campaigns and adjust strategies accordingly.
Key Requirements:
Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
Proven experience in digital marketing , with a strong focus on affiliate marketing, SEO, paid ads, and lead generation .
Expertise in SEO tools (e.g., Search Atlas, SEMrush ), advertising platforms (e.g., Google Ads, Meta Ads ), and analytics tools (e.g., Google Analytics ).
Ability to create and understand technical content , translating complex concepts into engaging marketing materials.
Strong analytical skills with the ability to interpret data and make strategic decisions .
Excellent communication, collaboration, and problem-solving skills.
Creative thinker with a strategic mindset and results-driven approach.
Preferred Skills:
Experience with content management systems (CMS) like WordPress .
Familiarity with marketing automation tools
Basic knowledge of HTML, CSS, or other web development skills is a plus.
What We Offer:
Competitive salary with performance-based incentives.
Opportunities for professional growth and career development .
Collaborative and dynamic work environment with a team of innovators.
Flexibility to innovate and experiment with cutting-edge marketing strategies.