Brand Manager

2 weeks ago

Chennai, India Search Unicorn Full time

Brand Manager - Sports Category

Position: Brand Manager - Sports Category

Company: Mid-sized sports item and sportswear company, with a segment in food products

Location: Chennai, India

Industry: Sports Goods and Sportswear

Role Overview:

The Brand Manager for the Sports Category will be responsible for driving brand strategy, product positioning, and consumer engagement for the company's sports items and sportswear line. This role will focus on building brand equity, increasing market share, and enhancing brand perception. The Brand Manager will collaborate with cross-functional teams, including marketing, sales, product development, and external agencies, to develop and execute impactful marketing campaigns that align with the company's goals and resonate with target audiences.

Key Responsibilities:

Brand Strategy & Positioning:

- Develop and implement a cohesive brand strategy for the sports category to enhance brand visibility, market share, and consumer loyalty.

- Identify brand positioning opportunities within the sports goods and sportswear segments and create a compelling brand narrative to differentiate the company from competitors.

- Conduct market research and analyze industry trends to ensure brand strategy aligns with consumer preferences and market needs.

Product Marketing & Launch:

- Lead new product launch strategies for sports items and sportswear, ensuring effective positioning and messaging.

- Collaborate with the product development team to identify key product features and benefits that meet consumer demand.

- Design launch plans and marketing campaigns that highlight unique selling propositions and engage the target audience across digital, social media, and offline channels.

Consumer Engagement & Brand Activation:

- Plan and execute consumer engagement initiatives, including events, sponsorships, and experiential marketing to build brand awareness and loyalty.

- Manage brand partnerships, sponsorships, and endorsements that reinforce the brand's presence and connect with sports enthusiasts and influencers.

- Oversee digital marketing campaigns, including social media, influencer partnerships, and paid media, ensuring alignment with brand objectives and audience interests.

Market Analysis & Competitive Intelligence:

- Conduct regular analysis of market trends, consumer insights, and competitor activities to identify growth opportunities and refine brand strategies.

- Utilize insights from research, focus groups, and customer feedback to optimize brand messaging and improve product positioning.

- Track and report on the performance of marketing campaigns and brand health metrics, including awareness, perception, and customer loyalty.

Budget Management & ROI Analysis:

- Develop and manage the brand budget for the sports category, ensuring efficient allocation of resources and maximizing return on investment.

- Monitor campaign performance, analyze ROI, and provide insights on the effectiveness of marketing initiatives.

- Work closely with finance and leadership to review and adjust budget allocations as needed.

Cross-functional Collaboration:

- Work closely with sales, product, and merchandising teams to ensure brand consistency across all customer touchpoints.

- Coordinate with the sales team to develop in-store marketing strategies, point-of-sale materials, and promotional plans to drive retail performance.

- Partner with external agencies, designers, and creative teams to develop high-quality marketing assets that reflect the brand's & Experience:


Education: Bachelor's degree in Marketing, Business, or related field; MBA in Marketing is 5-8 years of experience in brand management or product marketing, preferably in the sports, retail, or FMCG sectors.

- Proven track record of successful brand-building initiatives and consumer campaigns.

Technical Skills:

- Proficiency in digital marketing, including social media management and content creation.

- Experience with data analysis tools and marketing software; familiarity with Google Analytics, CRM systems, and social media analytics tools is a plus. (ref:iimjobs.com)

  • Copywriter & Brand Strategist

    2 months ago

    Mylapore, Chennai, Tamil Nadu, India Brand Avatar Full time

    **Experience**: 10+ Years in Events & Branding Industry **Key Responsibilities**: - **Brand Strategy Development**: Collaborate with the marketing team to define and develop brand strategies for various events, ensuring consistency in messaging, visuals, and overall brand experience. - **Brand Voice & Identity**: Establish and maintain a distinct and...

  • Brand Manager

    4 weeks ago

    Chennai, Tamil Nadu, India Royal Enfield Full time

    Job Title: Brand ManagerAbout the Role:We are seeking an experienced Brand Manager to join our team at Royal Enfield. As a Brand Manager, you will be responsible for developing and executing brand strategies to build awareness and aspiration for our products.Key Responsibilities:Develop and execute annual brand plans to achieve business objectivesLead the...

  • Brand Manager

    6 months ago

    Chennai, India Royal Enfield Full time

    Job Requirements Position title Brand Manager   Reports to Brand Lead   Job grade Deputy Manager   Location Chennai   Job Purpose The role of Brand Manager will work towards strategizing, ideation, conceptualization, development and execution of new and existing brand initiatives across markets, geographies and regions across...

  • Brand Manager

    5 months ago

    Chennai, India CapTalent HR Full time

    Job Description:We are seeking a dynamic and experienced Brand Manager to join our team. The ideal candidate will be responsible for developing and implementing brand strategies, enhancing brand awareness, and driving growth. This role requires a creative and strategic thinker with a strong understanding of market trends and consumer behavior.Gender :...

  • Brand Manager

    3 weeks ago

    Chennai, Tamil Nadu, India The ePlane Company Full time

    Branding Lead Job DescriptionThe ePlane Company is seeking an exceptionally skilled Branding Lead to spearhead our brand presence in the Indian market and beyond. You will be responsible for crafting and implementing comprehensive brand strategies that captivate our target audience and reflect our company's vision and values.Key Responsibilities:Develop and...

  • Brand manager

    1 month ago

    Chennai, India Matrimony.com Limited Full time

    Role : Brand Manager Overview of the position: To focus more on Brand communication across mediums & new age TVC format by regions and monitor effectiveness. Skills : Brand Strategy: Develop innovative brand strategies tailored to the digital landscape and mobile app environment, reflecting the brand's values and objectives in the Indian market. ...

  • Brand Manager

    1 month ago

    Chennai, Tamil Nadu, India Matrimony Limited Full time

    Brand ManagerMatrimony.com Ltd is seeking a highly skilled Brand Manager to lead our brand communication efforts across various mediums and regions. As a key member of our marketing team, you will be responsible for developing and implementing innovative brand strategies that drive user engagement and loyalty.Key Responsibilities:Develop and execute brand...

  • Brand Manager

    1 month ago

    Chennai, Tamil Nadu, India TTK Healthcare Full time

    Key Responsibilities:As a Brand Manager at TTK Healthcare, you will be responsible for creating and executing the Brand Plan for India's leading wellness brand, Skore. This includes working closely with sales and distribution teams across channels to establish and achieve business plans through effective ATL and BTL programs.Key Performance...

  • Brand Manager

    2 months ago

    Chennai, India Matrimony.com Limited Full time

    Role : Brand ManagerOverview of the position: To focus more on Brand communication across mediums & new age TVC format by regions and monitor effectiveness. Skills :Brand Strategy: Develop innovative brand strategies tailored to the digital landscape and mobile app environment, reflecting the brand's values and objectives in the Indian market.Market Search:...

  • Brand Manager

    2 months ago

    chennai, India Matrimony.com Limited Full time

    Role : Brand Manager Overview of the position: To focus more on Brand communication across mediums & new age TVC format by regions and monitor effectiveness. Skills : Brand Strategy: Develop innovative brand strategies tailored to the digital landscape and mobile app environment, reflecting the brand's values and objectives in the Indian market. Market...

  • Brand Manager

    2 months ago

    Chennai, India Matrimony.com Limited Full time

    Role : Brand ManagerOverview of the position: To focus more on Brand communication across mediums & new age TVC format by regions and monitor effectiveness. Skills :Brand Strategy: Develop innovative brand strategies tailored to the digital landscape and mobile app environment, reflecting the brand's values and objectives in the Indian market.Market Search:...

  • Brand Manager

    2 months ago

    chennai, India Matrimony.com Limited Full time

    Role : Brand ManagerOverview of the position: To focus more on Brand communication across mediums & new age TVC format by regions and monitor effectiveness. Skills :Brand Strategy: Develop innovative brand strategies tailored to the digital landscape and mobile app environment, reflecting the brand's values and objectives in the Indian market.Market Search:...

  • Brand Manager

    4 weeks ago

    chennai, India Matrimony.com Limited Full time

    Role : Brand Manager Overview of the position: To focus more on Brand communication across mediums & new age TVC format by regions and monitor effectiveness. Skills : Brand Strategy: Develop innovative brand strategies tailored to the digital landscape and mobile app environment, reflecting the brand's values and objectives in the Indian market. Market...

  • Brand Manager

    4 weeks ago

    Chennai, India Vtk Automobiles Private Limited Full time

    This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. ResponsibilitiesCoordinate cross-functionally to ensure consistency in brand-related decisionsAnalyze and...

  • Brand Manager

    1 month ago

    Chennai, India Amura Health Full time

    Amura Vision We believe that the most under-appreciated route to releasing untapped human potential is to build a healthier body, and through which a better brain. This allows us to do more of everything that is important to each one of us. Billions of healthier brains, sitting in healthier bodies, can take up more complex problems that defy solutions...

  • Brand manager

    2 weeks ago

    Chennai, India Amura Health Full time

    Amura Vision We believe that the most under-appreciated route to releasing untapped human potential is to build a healthier body, and through which a better brain. This allows us to do more of everything that is important to each one of us. Billions of healthier brains, sitting in healthier bodies, can take up more complex problems that defy solutions...

  • Brand Manager

    2 weeks ago

    chennai, India Amura Health Full time

    Amura VisionWe believe that the most under-appreciated route to releasing untapped human potential is to build a healthier body, and through which a better brain. This allows us to do more of everything that is important to each one of us. Billions of healthier brains, sitting in healthier bodies, can take up more complex problems that defy solutions today,...

  • Brand manager

    4 weeks ago

    Chennai, India Amura Health Full time

    Amura Vision We believe that the most under-appreciated route to releasing untapped human potential is to build a healthier body, and through which a better brain. This allows us to do more of everything that is important to each one of us. Billions of healthier brains, sitting in healthier bodies, can take up more complex problems that defy solutions...

  • Brand Manager

    2 months ago

    Chennai, India Amura Health Full time

    Amura VisionWe believe that the most under-appreciated route to releasing untapped human potential is to build a healthier body, and through which a better brain. This allows us to do more of everything that is important to each one of us. Billions of healthier brains, sitting in healthier bodies, can take up more complex problems that defy solutions today,...

  • Brand Manager

    2 months ago

    Chennai, India Amura Health Full time

    Amura Vision We believe that the most under-appreciated route to releasing untapped human potential is to build a healthier body, and through which a better brain. This allows us to do more of everything that is important to each one of us. Billions of healthier brains, sitting in healthier bodies, can take up more complex problems that defy solutions today,...