Senior Specialist, ABM

4 weeks ago

New Delhi, India NTT DATA Full time

Job Description

Make an impact with NTT DATA
Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.

Your day at NTT DATA

The Senior Specialist, Account Based Marketing (ABM) will be responsible for developing and executing targeted marketing strategies to drive engagement and growth within key identified 1:1 accounts. This role requires a strategic thinker with a deep understanding of the B2B sales cycle and the ability to create hyper-personalised marketing campaigns that resonate with specific accounts.
This role contributes to the development of marketing campaigns, targeted programs, internal and external communications, partner marketing, sales content and/or pipeline development activities.

What you'll be doing

Key Responsibilities:
- Develop and implement account-based marketing strategies that align with sales objectives and business goals.
- Collaborate with the sales team and create tailored marketing plans for each account.
- Create and execute multi-channel marketing campaigns, including email, content marketing, events, and digital advertising.
- Utilize data and analytics to measure campaign effectiveness and optimize strategies.
- Build and maintain strong relationships with key stakeholders within target accounts.
- Develop personalized content and messaging to address the unique needs and pain points of each identified account.
- Monitor industry trends and competitor activities to inform marketing strategies.
- Coordinate with internal teams, including CoE AMB marketing team, content marketing, and sales, to ensure alignment and consistency in messaging.
- Manage budgets and track ROI for all ABM campaigns.

Qualifications:
- Master’s in Marketing, Business, or a related field.
- 5+ years of experience in account-based marketing.
- Proven track record of developing and executing successful ABM campaigns.
- Strong understanding of the B2B sales cycle and the ability to align marketing strategies with sales objectives.
- Excellent communication and interpersonal skills.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms.
- Creative thinker with the ability to develop innovative marketing strategies.
- Strong project management skills and attention to detail.

- Overall 10+ years of relevant work experience 

What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
- The chance to work with a talented and dedicated team

Workplace type:

Remote Working

About NTT DATA
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.

Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.

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