Account Based Marketing

Job Title: Account-Based Marketing (ABM) SpecialistLocation: India (Work from Office – Full-Time)Department: MarketingReporting to: Head of Marketing / ABM ManagerAbout SellersCommerceSellersCommerce is a fast-growing B2B eCommerce company specializing in building private online ordering portals, company stores, and digital commerce infrastructure for uniform suppliers, promotional product distributors, manufacturers, and corporate buyers. We empower businesses to modernize their operations, drive B2B sales, and streamline customer ordering experiences through our robust commerce technology suite.We are now expanding our team and seeking a results-driven Account-Based Marketing (ABM) Specialist to help fuel our strategic growth initiatives across global markets.Key ResponsibilitiesStrategy & Campaign Execution- Own and execute a full-funnel ABM strategy to drive pipeline and revenue growth for high-priority B2B accounts. - Design multi-touch, multi-channel campaigns using a combination of email, email content, events, direct mail, and outbound sales motions. - Lead end-to-end project management for ABM initiatives: campaign planning, execution, measurement, and optimization.Collaboration & Cross-Functional Alignment- Partner closely with the sales and SDR teams to align on target accounts, messaging, and campaign timing. - Participate in account selection and segmentation exercises in collaboration with sales leadership. - Act as a bridge between sales and marketing to ensure all outreach is cohesive and aligned with account insights and buying stages.Data, Reporting & Optimization- Analyze performance metrics to determine campaign effectiveness and ROI. - Apply an experimentation mindset to test, learn, and iterate based on campaign data and buyer behavior. - Develop and present reports and dashboards to marketing, sales, and leadership stakeholders.Tools, Technology & Documentation- Utilize ABM and marketing automation tools such as HubSpot and CRM platforms to build and track campaigns. - Work with marketing operations to ensure proper data tracking, campaign attribution, and tool integrations. - Maintain documentation, campaign templates, and ABM playbooks for repeatable success.Requirements- 2+ years of experience in Account-Based Marketing and related fields like Enterprise B2B SaaS demand generation, sales development, or campaign marketing with strong research skills. - Strong understanding of B2B sales cycles, buyer personas, and complex purchase journeys. - Proven ability to develop and execute personalized marketing strategies across channels with tailored content aiming to improve conversion rates. - Experience working closely with sales and SDR teams in a high-growth or SaaS-based B2B environment. - Ability to create content that converts, email writing, VSLs etc - Hands-on experience with HubSpot (or similar CRM/marketing automation platforms) and ABM tools such as ZoomInfo, Clearbit, Demandbase, or 6sense. - Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously. - Exceptional communication skills – written, verbal, and visual – to drive clarity across internal teams and external campaigns. - Self-starter with a proactive, solution-oriented mindset and a strong bias for action. - Proven track record working of influencing atleast 4 mid to enterprise clients in the last financial year. - Background in B2B ecommerce (preferred), SaaS, or tech-enabled services is an added advantage - Familiarity with B2B data enrichment and intent data tools. - Knowledge of enterprise-level ABM strategies, segmentation, and personalization techniques.