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Ecommerce Manager

4 months ago

Bengaluru, India Aditya Birla Fashion and Retail Ltd. Full time

Base Location: Bangalore

Minimum Qualification: MBA

Preferred Experience: 4 to 7 Years of relevant experience in sourcing

Preferred Industry: Retail, Textile & Apparel

Key Result Areas

Top-Line Growth (Revenue)

  • Own brand website / app business & enhance customer experience on B2C segment - lead marketing activations across all social and digital platforms for the same.
  • Create and execute brand building opportunities with partners; manage brand stores on each partner portal.

CRM

  • Drive CRM /visibility / coupon driven activations across B2C and B2B partners to maximize secondary sales.

Performance Marketing/SEO

  • Drive Performance Marketing and SEO for website with agency by achieving best ROAS across campaigns activations and impression drive for all major platforms - Myntra/Amazon/FK

Relationship Management with partners

  • Increase partnerships with MP only partners (Ajio / Tata Cliq / Nykaa/Myntra/Amazon/FK) to achieve higher sales “

Building of super-app and the new functionalities

  • With the launch of new app, a lot of new features will get rolled-out. These are critical for the smooth functioning of the new app/website.

Marketing – Driving traffic to the website.

  • For smoother functioning the same person should handle all mediums of bringing traffic

Cataloguing/Content

  • To make the data rich cataloguing and content which makes SEO healthy and consumer experience exciting, A+ cataloguing is critical drive / coordinating with agency to achieve best CAT – A/B/C Catalogue