DMI Finance

Description:Job Purpose:We are looking for a seasoned candidate with experience of New Customer acquisition to take complete ownership of our digital customer acquisition framework. The ideal candidate is a commercially astute, data-obsessed leader who will architect and operate the engine that powers DMI's growth in the competitive digital lending space. You will hold the P&L for all digital channels and own our ambitious growth targets.Principal Accountabilities:- Architect & Execute new customer acquisition strategy: Develop and implement robust, full-funnel paid marketing strategies aligned with our ambitious goals for loan disbursal, customer acquisition, and profitability.- Champion a Data-Driven Culture: Ideate and lead cross-functional efforts to reduce CAC and increase user retention by testing creatives, landing pages, and user journeys.- Set up, track, and optimize campaigns using GA4, Firebase, MMP platforms.- Campaign Ideation and Execution: Build compelling, creative, relatable ideas that people notice and click. Lead and build a team of skilled marketers, fostering a culture of innovation, customer obsession, and relentless optimization.- Innovate & Stay Ahead: Pioneer new acquisition programs and champion a test-and-learn culture to unlock new growth Minimum Qualification required: Graduateb) Qualifications preferred: MBA in marketingWork Experience:- 7+ years in marketing, with a minimum of 4 years in a leadership role focused on performance marketing and customer acquisition.- Prior experience scaling a D2C, FinTech, or digital lending brand is required.- Demonstrated track record of managing and profitably scaling large monthly ad spends (e.g 50 Lakhs and above).Skills & Proficiencies:- Deep, hands-on expertise in performance marketing platforms, particularly Meta Ads Manager and Google Ads.- Strong command of data interpretation, attribution models, and reporting tools like GA4.- Strategic mindset with proven execution speed and the ability to operate independently.- Proven experience in building and mentoring high-performing marketing teams.- Excellent communication and stakeholder management skills, with the ability to present insights clearly to senior leadership. (ref:iimjobs.com)