Senior Sales Leader

3 weeks ago

New Delhi, India Lemma Full time

Role: Senior Sales Leader - North RegionRelevant Experience: 10–15 years in Digital Media / AdTech / OOH sales, with 5+ years in a regional leadership role.Job Location: Gurugram/ Delhi NCRQualification: MBA or equivalent preferred; strong communication and presentation skills are a must.About the Role:The Senior Sales Leader - North Region will be responsible for driving revenue growth, market penetration, and client success in the North India market.This is a front-line sales leadership role — perfect for a high-performing business builder who thrives on creating new opportunities, winning key accounts, and scaling Lemma’s presence across agencies and brands.You will own the full regional sales P&L, lead a growing sales team, and work closely with supply, product, and operations teams to deliver campaigns that drive measurable impactKey Responsibilities:Revenue & Pipeline Ownership- Deliver quarterly and annual revenue targets for the North India region. - Drive full-funnel sales — from prospecting → pitching → closing → renewals. - Build a robust pipeline across agency and brand-direct clients. - Manage deal conversions, pricing strategy, and account profitability.Market Expansion & Client Acquisition- Identify new business opportunities across key verticals: FMCG, BFSI, Auto, E-commerce, and Tech. - Build strategic relationships with agency trading desks, outdoor specialists, and media planners. - Partner with key brands to unlock always-on and programmatic DOOH budgets. - Develop region-specific GTM plans to capture untapped city markets.Team Leadership- Lead, coach, and motivate a sales and account management team to exceed targets. - Create a culture of hunting, client obsession, and accountability. - Conduct regular sales reviews, pipeline audits, and performance check-ins. - Work closely with the CBO to plan team structure, incentives, and expansion.Cross-Functional Collaboration- Collaborate with Supply and AdOps to ensure smooth campaign delivery and optimized screen inventory utilization. - Work with Marketing for client events, case studies, and thought leadership initiatives. - Provide client insights to the Product team to refine Lemma’s tech stack and features.Data-Driven Selling- Leverage Lemma’s analytics and audience data to build consultative, insight-led pitches. - Track campaign performance and demonstrate ROI to clients. - Present business reviews showcasing performance uplift and incremental reach.Skills & Qualifications:Proven Track Record - Consistent achievement of sales quotas, expansion of enterprise accounts, and team leadership.Industry Network - Strong connects with media agencies, CMOs, and digital trading teams in North India.Mindset - A “hunter” with consultative selling skills — combines aggression with empathy.Analytical Acumen - Strong grasp of programmatic ecosystem, audience targeting, and measurement metrics.Key Performance Indicators (KPIs):- Regional revenue vs. target achievement - Pipeline coverage and conversion rate - Number of new clients onboarded - Client retention and repeat billing - Average deal size and profitability - Team performance metrics (quota attainment, pipeline hygiene)

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