Message Strategy Executive

3 weeks ago

Pune, Maharashtra, India Ideosphere Full time

Why Ideosphere:

Ideosphere is a message strategy and communication firm that believes in the power of intentional, relevant, and purposeful communication. We champion the belief that effective communication creates great possibilities and empowers our clients to achieve their goals. If this excites you, read on

What in Ideosphere:

An account executive profile to understand and analyze the brand stakeholder messaging and customer roadmap. Ability to understand brand and business strategies, marketing and communication frameworks, and coordinate with client, internal teams, and/or external partners.

Applicants should be comfortable with formulating brand strategy; qualitative primary and secondary research around brands, markets and competition; be able to derive insights from the research; articulate the brand strategy, values, messaging and go-to-market plans.

The ideal candidate would have a passion for communication and a drive to provide exceptional result-oriented solutions.

Values Expected Within Ideosphere:

  • Empathy I will seek to understand the point of view of the other person
  • Integrity I will do what I commit; if I am unable to deliver, I will inform and realign
  • Ownership I will take equal ownership of success and failure equally
  • Respect I will respect people's opinions based on facts and validations, with limited biases

Job Responsibilities:

Planning

  • With the support of the Account Manager, to whom you will report, understand client requirements and deliverables for the proposed brand and messaging strategies
  • Standardisation and management of all important documents and information required
  • Clear tracking of account progress and adherence to set processes of the consultancy

Execution

  • Utilize various online databases, research reports, academic journals, and other sources to gather relevant information and insights related to clients' needs and industries.
  • Create discussion guides based on research and business objectives.
  • Conduct primary immersions with the audience set defined.
  • Analyze complex data and information gathered through primary and secondary research into clear, concise, and actionable insights.
  • Transform key insights into impactful communication strategies not business strategies.
  • Tailor messaging to specific target audiences.
  • Work with cross-functional teams and external partners to integrate message strategies into broader brand initiatives.
  • Lead execution under the supervision of the account manager.

Job Requirements:

Hard Skills

  • In-depth knowledge of marketing principles and practices.
  • Understanding of various marketing channels and how they contribute to overall strategy.
  • Ability to convey complex ideas in a clear, concise, and compelling manner.
  • Experience in developing comprehensive communications plans.
  • Strong organizational skills to manage multiple projects simultaneously.

Soft Skills

  • Disciplined with time and commitments
  • Solution oriented and rational decision maker
  • Ability to take and give feedback rationally
  • Ability to prioritize tasks
  • Well-read with an interest and opinion on subjects
  • Well-travelled and culturally exposed

Location: Pune

Type of Engagement: Full time

Years of Experience: 1 to 3 Years experience

Pay Range: ₹600000 to ₹8000000 Lakh Per Annum CTC (No Variables)

We wont process profiles which do not fit within this pay and experience bracket.

THIS IS NOT AN ANALYST ROLE.

Know More: https://www.ideosphereconsulting.com/strategy-account-executive/

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