Performance Analyst

1 week ago

New Delhi, India Mavlers Full time

Role: SEM Analyst / Performance Marketing Analyst Location: Ahmedabad (Hybrid) Candidates from Ahmedabad is the 1st Choice ONLY Experience: 3 to 5 Years Shift Timings: 7.30 AM to 4.30 PM IST (Australia shift)About the RoleWe’re looking for a performance-obsessed SEM Analyst who doesn’t wait for dashboards to tell them what to do. You’ll own growth outcomes for global clients and operate with the mindset of a strategist, not an order-taker. If you get excited about turning intent into revenue and using automation intelligently - you’ll fit right in.What You’ll OwnFull-funnel Search, Shopping, YouTube, and PMax strategy and execution Performance optimization rooted in intent segmentation, ad relevance, and landing experience Conversion tracking across GTM, GA4, CRM integrations, and enhanced conversions Audience strategy development using first-party and platform signals Performance analytics, reporting, and storytelling for stakeholders Scaling testing frameworks for bidding, ads, landing pages, and feed enhancements Budget planning, pacing, forecasting, and efficiency improvements Collaboration with content, creative, CRO, and client teams to unlock growthWhat You Already Know (and can prove)3+ years of Google Ads working experience at +90% proficiency: search structure, bid strategies, feed optimization, scripts/rules 3+ years of Meta Ads working experience - retargeting, demand generation and efficiency plays B2B / eCommerce global clients & market exposure How to get meaningful data from Looker Studio or similar Excel/Sheets excellence: pivot tables, advanced formulas, data cleaning Practical CRO thinking: you push for better landing page performance, not just clicks Incrementality and attribution nuances - you understand what actually drives new demandGreat-To-Have ExtrasSA360, Optmyzr, DataSlayer or Supermetrics experience SQL basics for deeper analysis Experience managing mid size budgets ($50k+/month across channels) Understanding of GenAI-powered campaign optimization toolsHow You ThinkYou ask why before how You take responsibility for revenue outcomes, not just campaign hygiene You enjoy experimenting and backing your decisions with data and logic You communicate clearly - no jargon masks, just straight reasoning You challenge platforms when automation isn’t aligned with business goalsApply IfYou’re the person who says: I own performance. I create demand. I don’t wait for instructions.

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