Public Relations Manager

2 weeks ago


Gurgaon, Haryana, India Medanta Full time

PR & Media

About the Company:

Medanta is established with the sole mission to deliver world-class, holistic and affordable healthcare and to build a dynamic institution that focuses on the development of people and new knowledge.

Over the past 15 years, Medanta has created an impact in delivering world class multi-speciality care to patients in India. We have hospitals in Gurgaon (Delhi NCR), Lucknow, Patna, Indore and Ranchi. We are also coming up with units in Noida, Mumbai and Delhi. We further plan to scale up and expand into few more geographical areas and also identify new avenues (Academics - Medical College) within the Healthcare eco-system.

We are looking to hire exceptionally motivated and talented professionals to join our team and be partners in this exciting journey.

Designation: Assistant Manager / Manager- PR and Media

Department: Branding & Communications

Reporting To: Group Head, Corporate Communication

Job Objective:

- To Present and maintain a positive public image of the organization which includes creating and implementing service announcements and working with vendors and strategic partners.

- To Implement Organization's communication strategy.

Job Responsibilities:

- Create new & improved communication methods and messaging for external and internal key events/activations/campaigns

- Integrate cross-departmental information to help develop a seamless, pan-organization communication system

- Help achieve organizational target by highlighting clinical outcomes /clinicians /medical technology in media.

- Provides key inputs to garner media coverage for new initiatives and activities.

- Enhance brand image through Patient Care stories.

- Enhance corporate reputation among stakeholders through Leadership profiling and positioning the senior management team and clinicians as industry thought leaders.

- Write and review opinion pieces, doctor articles, press notes and other media collaterals.

- Oversee day-to-day PR work in coordination with PR agency.

- Organize press conferences / interactions, media briefings.

- Assist in conceptualizing and developing comprehensive communications strategy for MEDANTA.

- Monitor, coordinate and execute the Media and PR strategy in sync with organizational goals and objectives.

- Preserve and enhance the reputation of MEDANTA

Job Location - Gurgaon

Work Days - 6 Days a week from office

(ref:iimjobs.com)
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