KoinBX - SEO Specialist

About KoinBX:KoinBX is one of the leading FIU-registered centralized cryptocurrency exchange founded in India, operating successfully for over six years. Weve grown steadily with a clear vision: to make crypto trading secure, simple, and accessible to users around the world.Our platform supports a wide range of digital assets and is known for its strong security framework, intuitive user experience, and commitment to transparency. With a growing global user base, KoinBX is building a trusted ecosystem where traders and investors can confidently engage with the future of finance.As we continue to lead the charge in the Web3 revolution, wed love to have you on board Join our team of passionate innovators who are pushing boundaries and shaping the future of Web3. Together, well simplify the complex, unlock the inaccessible, and turn the impossible into reality.Youll be diving into these tasks:SEO Strategy & Implementation:- Conduct comprehensive keyword research and analysis for cryptocurrency and fintech-related terms- Optimize website content, meta tags, headers, and URLs for improved search engine rankings- Develop and execute on-page and technical SEO strategies- Monitor and analyze website performance using SEO tools like Google Analytics, Search Console, and SEMrush- Create SEO-friendly content briefs and collaborate with content creatorsContent Optimization:- Optimize existing web pages and blog content for target keywords- Ensure content aligns with SEO best practices and user intent- Perform competitor analysis to identify content gaps and opportunities- Support the creation of linkable assets and content marketing initiativesTechnical SEO:- Conduct regular website audits to identify and resolve technical SEO issues- Monitor website speed, mobile-friendliness, and core web vitals- Collaborate with our technology team to implement technical SEO recommendations- Ensure proper implementation of schema markup and structured dataBring these HODL-worthy skills to the table:Education & Experience:- Master's or Bachelor's degree in Marketing, Digital Marketing, Communications, or related field- Excellent written and verbal communication skills in English- 3+ years of experience in SEO or digital marketing- Fresh graduates with relevant internship experience are welcome to apply- Google Analytics or Google Ads certificationTechnical Skills:- Basic understanding of SEO principles and best practices- Familiarity with SEO tools (Google Analytics, Search Console, keyword research tools)- Proficiency in Microsoft Excel/Google Sheets for data analysisReporting & Analysis:- Generate monthly SEO performance reports with actionable insights- Track keyword rankings, organic traffic, and conversion metrics- Identify trends and opportunities for continuous improvement- Present findings and recommendations to stakeholdersWhy Join KoinBX?- Be part of Indias rapidly growing blockchain technology company.- Contribute to the evolution of the cryptocurrency industry.- Develop customer-facing technology products for global users.- Work in a performance-driven environment that values ownership and innovation.- Gain exposure to cutting-edge technologies with a steep learning curve.- Experience a meritocratic, transparent, and open work culture.- High visibility in the global blockchain ecosystem.KoinBX Interview Process:- Initial Screening Telephonic or In-Person Interview.- Technical Assessment Evaluating core competencies.- Final Interview With Department Head and key stakeholders.Perks & Benefits at KoinBX:- Exciting and challenging work environment.- Opportunity to work with highly skilled professionals.- Team events and celebrations.- A dynamic and growth-oriented career path. Join us and be a part of the revolution in the cryptocurrency industry (ref:iimjobs.com)