Google & Meta Ads Specialist - Fintech

1 week ago


New Delhi, India OneNDF Full time

OneNDF is looking for a Performance Marketing Specialist who has hands-on experience running high-intent lead-generation campaigns specifically for: Business Loans Home Loans Loan Against Property (LAP)If you understand the lending ecosystem, credit-focused targeting, compliance-safe ad frameworks, and how to scale high-quality leads while maintaining CAC efficiency — we want you.Key ResponsibilitiesPlan, execute & optimise Google Ads and Meta Ads campaigns for loan products.Build segmented audiences & custom funnels focused on high-conversion users.Track, measure & improve CPL, CAC, and lead quality.Create data-driven landing pages and ad creatives to enhance conversion rates.Manage budgets, forecasts, A/B tests, and performance reporting.Ensure compliance with financial advertising guidelines.RequirementsMinimum 2–4 years of performance marketing experience.Proven track record running paid campaigns for Business Loans, Home Loans, and Loan Against Property.Strong understanding of lending buyer personas, funnel optimisation & lead qualification.Hands-on experience with Google Ads Manager, Meta Ads Manager, GA4, CAPI, and lead-gen automation tools.Ability to work with cross-functional teams (product, sales, content).Strong analytical mindset and comfort working with numbers.


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