Email Marketing Specialist

2 months ago


Bangalore Metropolitan Area, India Kasplo Full time

Position Overview:


The ideal candidate will have 1-2 years of experience in email marketing and a strong understanding of data segmentation. This role offers the opportunity to contribute to our marketing efforts by crafting effective email campaigns that engage our audience and drive results.


Key Responsibilities:


  • Develop and execute email marketing campaigns from start to finish, including planning, targeting, segmentation, scheduling, testing, and analysis.
  • Collaborate with cross-functional teams to ensure alignment of email marketing efforts with overall marketing goals and strategies.
  • Utilize data segmentation techniques to personalize email content and optimize campaign performance.
  • Monitor and analyze key metrics to measure the effectiveness of email campaigns and identify areas for improvement.
  • Stay up-to-date with industry best practices and trends in email marketing to continually improve campaign performance.


Qualifications:


  • Bachelor’s degree in marketing, communications, or a related field.
  • 1-2 years of experience in email marketing, preferably in a similar industry or role.
  • Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot).
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Excellent communication and collaboration skills.
  • Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
  • A passion for digital marketing and a desire to stay ahead of industry trends.


Preferred Qualifications:

  • Experience with marketing automation platforms
  • Knowledge of HTML and CSS for email template customization.
  • Experience with A/B testing and email deliverability best practices.
  • Familiarity with CRM systems (e.g., Salesforce) for data integration and segmentation.




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