Writer Corporation
3 weeks ago
Job Objective:
- In charge of efficient management of the MICE sales team in order to meet the Retreat's brand positioning & business objectives.
- Assist Head of Sales and Marketing to develop Retreat/ Brand Sales & Marketing vision, and departmental and Retreat Strategy Development, in line with the overall Vision, Positioning and Strategy of the Retreat.
- Plays a strategic role to innovate, recommend, develop, and implement strategies to achieve brand positioning, maximize sales revenue and ensure guest satisfaction.
- To strive for excellence both in terms of organizational profitability and creation of a congenial work culture.
Key Responsibilities:
- Strategic (Direct ownership).
- Stay updated in changing wellness trends to stay competitive in the business.
- Leads and manages all day-to-day activities related to the sales function with a focus on building long-term, value-based guest relationships that enable achievement of retreat sales objectives, to develop strategies to maximize Revenue, profitability and grow market share.
- Actively up-sells each business opportunity to maximize revenue opportunity.
- Ensures business is turned over properly.
- Responsible for driving guest loyalty by delivering service excellence throughout each guest experience.
- Functions as the strategic business leader of the Retreat's Sales Department and is responsible for property reactive sales.
- Must introduce 25 new guests every year and drive a 15% revenue growth over previous year.
- Strategic action plan for off season and weekdays events.
- Operational (Collaborative role) As a key Retreat leader, relates to, advocates and demonstrates Dharana philosophy and wellbeing.
- In all operational aspects, encourages and practices Wellbeing and the Ethos of the Retreat.
- Responsible for development of the Retreat-level tactical sales plans and sales plans specific to the wellbeing market segment to support and update action plans and financial objectives on a quarterly basis.
- Responsible for property proactive account sales and segment sales, local and social catering sales, business travel sales, reservation sales and destination sales.
- Responsible for achieving revenue goals, guest and associate satisfaction and the financial performance of the department.
- Analyses the competition information along with Head of Sales & Marketing & team for effective pricing of the Retreat.
- Maintains external public relations designed to gain increasing acceptance of the Retreat, within the Wellbeing industry and community in general in line with Organisational policy.
- Ensures organizational policies and procedures are implemented.
- Develops a comprehensive market-mix guideline and ensure sales as per those targets.
- Analyses the guest feedback system, & audits scores for related functions (Reservations, Catering Sales) and allied departments and develops improvements/innovations and ensures they are implemented.
- Maintains professional connect with guests and competition and incorporate recommended changes in services and amenities.
- Financial Designs and implements special initiatives for key accounts - monitors productivity from those accounts.
- Ensures information on the distribution channels is timely and accurate.
- Reviews regularly with Revenue Manager and helps maximise yield.
- Ensures target sales / revenue achievement by constantly monitoring and updating key performance indicators.
- Monitors the accounts receivable status and helps finance department in recovering the out standings.
- Qualification MBA in Sales and Marketing/ Hotel Management.
- Experience Total years of experience of 10-12 years of which 2 years of hands-on leadership experience in a leadership or management capacity.
- Preferable: Prior experience of having worked in a successful wellness destination.
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