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Digital Marketing Manager

3 months ago

Gurugram, India Valkyrie People Consulting Full time

Job Description: Digital Marketing Manager


Location: Gurugram, India


Industry: Automotive


Position Type: Full-time


Company Overview:

A leading automotive company in Gurugram, known for its innovation and quality in delivering high-performance vehicles. The company is dedicated to enhancing its digital presence and engaging customers through innovative marketing strategies to drive brand growth and market share.


Position Summary:

The Digital Marketing Manager will be responsible for developing and executing the company’s digital marketing strategy. This role involves managing all online marketing channels, including social media, SEO, SEM, email marketing, and content creation. The Digital Marketing Manager will work closely with the marketing team to enhance brand visibility, generate leads, and increase customer engagement in the automotive market.


Key Responsibilities:

  1. Digital Strategy Development:
  • Develop and implement a comprehensive digital marketing strategy aligned with the company’s overall marketing objectives.
  • Identify key digital trends and opportunities in the automotive industry to drive brand awareness and customer engagement.
  • Set and monitor key performance indicators (KPIs) to measure the success of digital marketing campaigns.
  1. Social Media Management:
  • Manage the company’s social media presence across platforms like Facebook, Instagram, Twitter, , and YouTube.
  • Create and curate engaging content, including text, images, and videos, to build brand awareness and foster community engagement.
  • Monitor social media trends, audience preferences, and competitor activity to optimize content and strategies.
  1. Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
  • Implement SEO strategies to improve the company’s website ranking and organic traffic.
  • Manage paid search campaigns (Google Ads, Bing Ads) to drive targeted traffic and increase conversions.
  • Conduct keyword research, optimize website content, and monitor performance to ensure optimal search engine visibility.
  1. Content Marketing:
  • Develop and oversee the creation of high-quality content, including blogs, articles, infographics, and videos, that resonate with the target audience.
  • Collaborate with internal teams and external agencies to ensure content aligns with brand messaging and marketing goals.
  • Manage the content calendar, ensuring timely and relevant content publication.
  1. Email Marketing:
  • Plan and execute email marketing campaigns to nurture leads, retain customers, and promote products.
  • Segment email lists based on customer behavior, preferences, and demographics to deliver personalized content.
  • Monitor email campaign performance, including open rates, click-through rates, and conversions, and adjust strategies accordingly.
  1. Analytics and Reporting:
  • Use digital marketing tools and platforms (Google Analytics, social media analytics, etc.) to track campaign performance and user behavior.
  • Prepare detailed reports on the effectiveness of digital marketing campaigns, providing insights and recommendations for improvement.
  • Analyze customer data to refine targeting, segmentation, and overall marketing strategies.
  1. Collaboration and Team Leadership:
  • Work closely with the marketing, sales, and product teams to ensure digital marketing efforts align with overall business objectives.
  • Lead and mentor a team of digital marketing specialists, providing guidance and support to achieve department goals.
  • Collaborate with external agencies and vendors to execute digital marketing campaigns effectively.
  1. Budget Management:
  • Manage the digital marketing budget, allocating resources to maximize ROI across channels.
  • Monitor spending against budget and adjust strategies to ensure cost-effective campaigns.

Qualifications:

  • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree or relevant certifications (e.g., Google Ads, HubSpot) is a plus.
  • Experience: Minimum of 7-10 years of experience in digital marketing, with a strong track record in the automotive industry or a related sector.
  • Expertise in social media marketing, SEO, SEM, content marketing, and email marketing.
  • Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns.
  • Creativity and innovation in developing and executing digital marketing strategies.
  • Excellent communication and leadership skills, with the ability to collaborate across teams and manage external partners.
  • Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and CRM systems.