Marketing Manager-Chennai

3 weeks ago

Chennai, Tamil Nadu, India The Banyan HR Consults Chennai Full time

Job Title: Marketing Manager

Location: Chennai

Organization: Reputed Group of Schools in TN

Industry: Education / School Marketing

Employment Type: Full-Time

Job Summary:

We are looking for a strategic and dynamic Marketing Manager to lead and execute marketing initiatives for our Group of Schools. The ideal candidate will develop and implement marketing strategies to build brand awareness, drive student admissions, and ensure consistent communication across all schools in the group. This role requires a strong background in school or education marketing, excellent communication skills, and the ability to manage both online and offline campaigns.

Key Responsibilities:

Marketing Strategy & Planning

  • Develop and implement the annual marketing plan aligned with the group's admission goals.
  • Plan and execute branding, advertising, and promotional campaigns across all platforms.

Digital Marketing

  • Manage digital marketing efforts including SEO, Google Ads, social media, and email campaigns.
  • Monitor and improve the performance of digital platforms (school websites, social media pages, etc.).
  • Work with digital agencies or internal teams to create engaging content and manage ad spend.

Lead Generation & Admission Support

  • Coordinate with admission counsellors to support lead nurturing and conversion strategies.
  • Develop targeted campaigns to generate enquiries and walk-ins for each school.
  • Track the performance of campaigns and optimize them based on data and feedback.

Event & Outreach Management

  • Plan and coordinate school events, open houses, education fairs, and community outreach programs.
  • Build relationships with local communities, preschools, and parent networks for brand promotion.

Branding & Collateral

  • Ensure consistent branding across all schools in the group.
  • Develop marketing materials such as brochures, flyers, presentations, and signage.

Reporting & Analytics

  • Analyze marketing performance metrics and report on ROI of campaigns.
  • Monitor competitor activities and market trends to inform strategy.

Candidate Requirements:

  • Master's degree in Marketing, Business Administration, or related field.
  • Minimum 5 years of experience in marketing, preferably in the education or school sector.
  • Strong knowledge of digital marketing, social media, and lead generation tools.
  • Excellent communication, presentation, and project management skills.
  • Proficient in English and at least one South Indian language (Tamil preferred).
  • Creative thinker with a results-driven approach.

Preferred Skills:

  • Experience working with multiple locations or a group of institutions.
  • Ability to work with design tools or coordinate with creative/design teams.
  • Familiarity with CRM systems and admission management tools.

Reporting To: Director

Salary: Maximum gross up to 24 LPA C

Location: CHENNAI (Willing to travel between school branches as needed"]

To Apply:

Send your CV to jobs@banyantalenthr.com with the subject line: "Marketing Manager

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