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Head of Marketing

2 months ago

Bengaluru, India Indiassetz Full time

Head of Marketing at Indiassetz: Lead the Digital Revolution in Real Estate


Join Indiassetz, India’s first AI-powered Real Estate Wealth Management platform dedicated to transforming the real estate industry through innovation and intelligence. 



As the Head of Marketing, you will play a pivotal role in shaping our market presence and driving our ambitious growth plans.



Why Join Indiassetz?

  • Innovative Leadership: Drive cutting-edge marketing strategies in a company that's set to revolutionize real estate.
  • Impactful Work: Your strategies will directly contribute to our rapid expansion and digital transformation.
  • Collaborative Culture: Work in an environment that celebrates creativity and innovation.
  • Attractive Compensation: Receive a competitive package that rewards your contribution to our growth.



Job Overview :


As Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies that leverage SEO, content creation, digital advertising, and educative resource materials to drive the growth and brand recognition of the company and establish Indiassetz as a leader in the real estate technology sector.


This leadership role requires a blend of strategic thinking, creativity, and a deep understanding of the real estate market and technology-driven solutions. The ideal candidate will have a proven track record in scaling marketing operations and a passion for innovation in real estate technology.




Key Responsibilities:


Management of multiple brands under Indiassetz :

  • Oversee the development of the company’s multiple brands, ensuring consistent messaging and positioning across all channels.
  • Enhance the company’s presence in the market by promoting brand awareness and thought leadership within the industry.


Digital Marketing & Demand Generation

  • Develop and execute multi-channel digital marketing campaigns, including SEO/SEM, email marketing, social media, content marketing, and paid advertising.
  • Utilize analytics and data-driven insights to optimize campaign performance and drive lead generation.
  • Implement advanced SEO strategies to enhance online visibility and engage a targeted audience. Optimize content for search engines and featured snippets to gain maximum exposure​.


Content Strategy & Communication

  • Lead the creation of compelling content that resonates with the target audience,develop educational and promotional materials, including blog posts, white papers, case studies, webinars, and video content that align with our business objectives and enhance customer education​.
  • Manage public relations and corporate communications, including media relations, press releases, and crisis communication.


Product Marketing

  • Collaborate with product teams to develop go-to-market strategies for new product launches and feature updates.
  • Create and refine product positioning, messaging, and sales enablement tools to support the sales team.


Team Leadership & Development

  • Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous learning.


Budgeting & Performance Tracking

  • Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
  • Set, monitor, and report on key performance indicators (KPIs) to track the effectiveness of marketing initiatives and adjust strategies as needed to ensure we achieve our business goals.


Advertising and Brand Partnerships: 

  • Design and manage impactful advertising campaigns across digital platforms. 
  • Forge partnerships with physical communities like societies, associations, and influencers to amplify our brand message.


Social Media and Community Engagement: 


  • Oversee a dynamic social media strategy that enhances interaction with our community and elevates our brand identity.


Resource Development and Educative Initiatives:

  • Create comprehensive guides and tools that assist clients and partners in navigating the real estate market, emphasizing our AI-driven capabilities.



Requirements:

  • Proven experience in leading a marketing team with a focus on digital marketing, SEO, and content strategy.
  • Strong understanding of the real estate or tech industries, with an ability to adapt and innovate in a fast-paced environment.
  • Excellent communication, leadership, and strategic thinking skills.
  • A minimum of 8-10 years in a senior marketing role, with a degree in Marketing, Business, or related fields.



Desirable Qualities:

  • A visionary with a passion for technology and real estate.
  • Experience in managing large-scale marketing campaigns and digital transformations.
  • Creative thinker with a data-driven approach to marketing.



The Cool Stuff:

  • Beer O’Clock: Regular team celebrations of our achievements.
  • Collab Fest: Collaborative sessions to brainstorm and innovate.
  • Nerd Paradise: Dive deep into data, SEO, and marketing trends with industry experts.



Qualifications:


  • Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or MBA is preferred.
  • Experience:
  • Minimum of 8-10 years of marketing experience, with at least 5 years in a senior leadership role, ideally within the real estate or technology sectors.
  • Proven experience in developing and executing successful marketing strategies that drive revenue growth and brand recognition.
  • Strong understanding of digital marketing channels, tools, and best practices.



Skills:

  • Exceptional leadership and team management skills with a track record of building and scaling high-performing teams.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Excellent communication and interpersonal skills, with the ability to influence and build relationships at all levels.
  • Creative and strategic thinker with a passion for innovation and staying ahead of industry trends.



Personal Attributes:

  • Visionary leader with a strategic mindset and a hands-on approach.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Passionate about technology and real estate, with a deep understanding of the challenges and opportunities within the industry.
  • Results-oriented with a focus on driving measurable outcomes.



Compensation & Benefits:

  • Competitive salary and performance-based bonuses.
  • Opportunities for professional development and career growth within a rapidly growing company.



Join Our Team:


Are you ready to lead a marketing revolution in the real estate industry? We're looking for a leader who is not just part of the change but driving it.


Apply now, and let’s build the future of real estate together.