Performance Marketing Manager

4 weeks ago

Dindigul, India DENT | Shopify Plus Agency | CRO Experts Full time

We’re hiring: Performance Marketing Manager (Meta / Google / Amazon) 

Brand: Nippetals — Global Women’s Innerwear | Location: Mumbai / Remote (IST) | Type: Full-time | Comp: Competitive + ESOPs 


Why this role matters 

Women’s innerwear is a high-growth, multi-billion-dollar category where comfort, tech, and trust win. Nippetals is a global brand (Shopify + marketplaces) in adhesive bras, nipple covers, and boob tape—scaling fast across India, the U.S., and beyond. We’re looking for a full-stack growth owner to take us 1 → 10. 


You’ll own (end-to-end): 

• Meta: Full-funnel build, exclusions, creative/offer testing, budget pacing to CAC/ROAS/MER 

• Google: Search, PMax, YouTube; query sculpting, asset groups, Shopping feed hygiene 

• Amazon: SP/SB/SD; keyword & ASIN harvesting, dayparting, placement multipliers, TACoS 

• Analytics (your #1 skill): GA4, GTM, clean UTMs, blended vs platform ROAS, contribution margin, LTV/cohorts; automate dashboards in Sheets/Looker Studio 

• CRO & Landing Pages: Identify leaks, ship A/B tests, lift CVR/AOV with tight ad→page→offer fit 

• Creative Engine: Brief UGC/influencers, rapid learning cadence, clear hypotheses + next actions 

What success looks like (first 90 days): 

0–30: Audit + stabilize tracking/structure, stand up one source of truth, launch 6–10 tests 

31–60: Restructure for efficiency, pace to MER, launch 2–3 high-intent LPs, tighten Amazon TACoS 

61–90: Automate reporting, set quarterly roadmap, compound MoM growth with clear rituals 


Must-haves: 

• 3–7+ years hands-on-keyboard across Meta/Google/Amazon (brand or performance agency) 

• Proven scale with ₹5L–₹30L+/mo budgets to profitable outcomes 

• Fluent in GA4, GTM, Looker Studio, Excel/Sheets (pivots, queries, regex) 

• Built creative testing systems (hook hierarchy, first-3-seconds, offer framing) 

• Real CRO wins (hypothesis → test → lift → rollout) 

• Exceptionally organized: naming conventions, test logs, calendars, SOPs 


How we work: 

• Owner mindset: protect margin & cash; bias to action and clarity 

• All hands on deck: start as an IC; interns will report to you as we scale—bring leadership 

Apply: 

Email monish@nippetals.com with your resume/, 2 campaign tear-downs (what/why/results), and a one-page 30-day testing plan. 

Subject: “Nippetals PMM – I Ship Results.” 


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