Performance marketing specialist

3 weeks ago

Dindigul, India Star Software Full time
About Us

Star Software is a SaaS company specializing in Intelligent Document Processing (IDP) and AI-powered automation solutions. Our platform helps enterprises in industries such as metal, steel, and manufacturing automate complex documents like MTRs, Certificates of Analysis, Invoices, and more. We are scaling globally and looking for a Performance Marketing Specialist to accelerate demand generation and customer acquisition.

Key Responsibilities
  • Plan, execute, and optimize multi-channel performance marketing campaigns (Google Ads, , Bing, retargeting, ABM).
  • Drive paid acquisition, retargeting, and pipeline acceleration for SaaS deals with long buying cycles.
  • Develop and manage end-to-end funnel tracking (TOFU → MOFU → BOFU → SQL → revenue).
  • Understand and map the Total Addressable Market (TAM), Serviceable Market (SAM), and ICPs, aligning campaigns with buyer personas.
  • Build marketing motions across the buyer’s journey (BOM) including awareness, consideration, and decision stages.
  • Partner with sales on lead scoring, MQL → SQL handoff, and pipeline progression.
  • Run A/B testing on ad copy, creatives, landing pages, and nurture workflows.
  • Use attribution models to connect campaign spend to revenue outcomes.
  • Benchmark against competitors to identify white-space opportunities.
  • Manage CAC, LTV, Payback Period, ARR impact metrics as KPIs.
  • Collaborate with content marketing for thought leadership, case studies, webinars, and events that feed into paid campaigns.
  • Support partner/channel marketing campaigns for ERP ecosystem players (Epicor, Acumatica, Invera, Dynamics, etc.).
Technical Requirements
  • 3+ years of performance marketing experience in SaaS, B2B, or automation/AI industries.
  • Strong hands-on expertise in Google Ads, Campaign Manager, Bing Ads, Meta Ads.
  • Familiar with marketing automation tools (HubSpot, Marketo, Pardot) and CRM (Salesforce, Zoho, Dynamics).
  • Knowledge of end-to-end SaaS demand generation strategy (from TAM sizing to revenue contribution).
  • Deep understanding of CAC, LTV, MRR/ARR metrics, funnel velocity, and payback period.
  • Experience in attribution modeling (multi-touch, last-touch, data-driven).
  • Strong ability to align with sales and GTM strategy, ensuring high-quality MQLs/SQLs.
  • Prior experience in companies like Rossum, Hyperscience, UiPath, Abbyy, WorkFusion, or similar SaaS scale-ups is a strong plus.
  • Strong copywriting skills to speak to enterprise buyers (CFO, CTO, IT Directors).
  • Bonus: Familiarity with ABM (Demandbase, 6sense), BI tools (Looker, Power BI, Tableau), and growth experiments.


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