Prasuma - Area Sales Manager
6 days ago
Overview:
- The Area Sales Manager (ASM) plays a critical role in driving sales performance within a specified geographical area.
- This position is vital for achieving sales targets, expanding market share, and enhancing customer satisfaction.
- The ASM is responsible for leading a team of sales representatives, strategically planning sales initiatives, and developing strong relationships with key clients.
- The ASM must understand market dynamics, customer needs, and competitive landscapes to tailor sales strategies effectively.
- By fostering a culture of excellence, motivating the sales team, and leveraging data-driven insights, the Area Sales Manager ensures that the organization not only meets but exceeds its sales goals.
- Overall, this position is crucial for sustaining growth and profitability in a competitive marketplace.
Key Responsibilities:
- Responsible for sales of the entire range of products for the assigned area.
- Responsible for Horeca and Institutional Sales.
- Ensuring coverage, distribution and visibility of all our brands as per company objectives.
- Focus on new product launch/re-launch to establish product in market & achieve / exceed defined sales targets.
- Collection of payments with orders & timely execution of follow-ups with distributors/direct account.
- Data management and reporting as per guidelines.
- Training and development of all sales officers in the assigned area.
- Managing the commercial control on distributors (receivables, claims ) and direct customers.
- Responsible for Relationship Building & Coordination with dealers, distributors & retailers etc.
Required Qualifications:
- Bachelor's degree in Business, Marketing, or a related field.
- Minimum of 5 years of sales experience, with at least 2 years in a managerial role.
- Proven track record of achieving sales targets and objectives.
- Strong understanding of sales principles and customer relationship management.
- Excellent leadership and team management skills.
- Effective communication and interpersonal abilities.
- Familiarity with CRM software and sales analytics tools.
- Ability to conduct market research and competitive analysis.
- Strong organizational and time management skills.
- Willingness to travel as required to meet clients and prospects.
- Results-oriented with a problem-solving mindset.
- Proficient in Microsoft Office Suite (Excel, Word, PowerPoint).
- Ability to adapt to changing market conditions and customer needs.
- Demonstrated negotiation skills with a persuasive communication style.
- Knowledge of industry trends and regulatory requirements.
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