Senior Marketing Manager

3 weeks ago

Gurugram, India IoTechWorld Avigation Pvt Ltd Full time

Senior Manager Marketing – Agricultural Machines


The Senior Manager of Marketing is a senior leadership role responsible for all marketing activities within the organization. This position plays a critical role in developing and executing marketing strategies to drive business growth, enhance brand visibility, and achieve revenue targets. The Senior Manager of Marketing will lead a team of marketing professionals and collaborate with cross-functional teams to ensure alignment with overall business objectives.


RESPONSIBILITIES:

  • Consumer focused marketing, identify product specific markets, develop market.
  • Promotion strategy for all marketing department verticals including ATL, BTL and others and pitch to key distribution channels.
  • Help sales in developing retail channel and apply the right marketing media for focused “consumer, distribution channel, markets” and manage annual budgets for marketing vertical and get it implemented.
  • Monitor, and report on team goals.
  • Implement CRM for performance monitoring the various ATL activities such as Digital Marketing, Public Relations, content creation using inhouse resources and external resources.
  • Strategic plan for retail segment, this need to be inclusive plan including Sales partners and Own team. It shall help Sales and Marketing Head to deliver sales target as per the business plan.
  • Create a Strong brand equity of company and its products. Get company the required Mind share in market.
  • Mentor Data analytics team and bring out actionable points followed by MIS.


QUALIFICATION:

  • MBA in Marketing from reputed Institute.
  • Should have spearheaded Marketing vertical in Agriculture industry for at least 5 years.
  • Strong knowledge of Agri-business, exposed to rural market.
  • Excellent leadership, communication, sales, and customer service skills.
  • Computer literacy and good organizational skills.
  • Strong creative thinking and problem-solving skills.
  • The ability to work under pressure and handle stress.
  • Experience of handling a team size of 5-10 employees.

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