e-Vitmamin - Manager - Performance Marketing
2 months ago
- We are looking for a Performance Marketer for our ecommerce division.
- Someone who is very well-versed with google and Facebook experience.
- You will manage & execute performance- marketing- campaigns to drive traffic, acquire new customers, and generate new and repeat revenue growth.
- You will create a go to market strategy and own 1 channel for execution.
- Build new customer acquisition strategy and implement on Paid channels.
- You will play an active role in the formulation of the business/brand's growth strategies through ROI-based consumer approaches and data-driven acquisition strategies.
- Develop effective performance management engagements that support the achievement of the business's overall targets, goals, and objectives.
- Responsible for constantly optimizing- marketing- activities to improve return on investment.
- Optimize marketing budgets to maximize Cost Per Acquisition (CPA) and efficiently scale new customers.
- Run an effective acquisition funnel with diversified acquisition sources, and strong customer loyalty.
- Driving performance on all performance-marketing- channels such as Facebook and Google, as well as organic, direct and affiliate sources of revenue and traffic.
- Ensure the optimum performance- marketing- channel mix that will include- digital- media, offline channels, analytics and CRM.
- Build acquisition channels across paid and organic channels, with close attention to efficiency of growth spends and constant experimentation.
- Actively managing and growing Paid campaigns for new and existing categories and markets.
- Come up with 10X growth ideas to discover new ways to grow or optimize upon the existing referral funnels.
- Oversee operation of own websites, app(s), content platform(s) and any other- digital- D2C initiatives, leading up to metrics around sales, traffic, engagement, LTV/CAC and NPS.
- Deliver customer delight through on-site and off-site interventions leading to an engaging customer experience.
- Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to deliver conversion growth.
- Building reports for your channels and making insights out of it for actionable activation.
WHAT YOU'LL BRING TO THE TEAM:.
- Experience in working with a D2C brand or an agency.
- Experience of 2-4 years into performance- marketing.
- Well Versed with attribution platforms like Branch, Adjust, Appsflyer.
- Experience working with ecommerce is preferred.
- Expertise in a similar role as well as experience building effective multi-channel- marketing- strategies, including affiliate marketing, PPC, social media and other- digital- channels.
- Expertise in increasing the organic growth vs paid.
- Experience in creating end to end online customer journey.
- Expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- Proficiency in analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.
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