Ekya Schools
2 months ago
Overview:
Founded in 2010, Ekya Schools is a chain of progressive K-12 schools in Bangalore, India, offering Kindergarten & Montessori and Grades 1-12 afliated to CBSE, ICSE and Cambridge IGCSE. With our in-house curriculum, students experience a rich learning journey designed to challenge, engage, and excite. By drawing on the legacy of the CMR Group of Institutions and the innovative, immersive methods of school systems worldwide, the Ekya Schools were instituted with one aim - to teach children not just what to learn but how to learn. Here, knowing how to learn is a skill and the key to creating lifelong learners with the means to adapt and thrive in a constantly changing world.
Ekya Schools will launch a new chain of K-12 schools known as the "Purpose Based Schools" for the next academic year, 2025-2026. These Purpose-based schools are thematic schools that allow students to specialize in an area of interest from a young age.
Role Purpose:
- Manager- Marketing Communications will be responsible for contributing in the development and successful implementation of a strategic plan for the brand and take responsibility for the implementation of the marketing strategies for the whole school acting as the 'brand guardian'.
- S/he will take responsibility for supporting action plans, detailing marketing and admissions activities, designed to meet the strategic needs and objectives of the school.
- Based on appropriate research, these plans will set out the targets, priorities, timetables and resourcing of marketing activities.
Roles and Raise awareness of the school in its key markets to ensure sufficient enquiries of the right caliber are generated for the desired number of entrants at each entry point
- Develop community relations initiatives in order to raise the profile of the school in the area and support its strategic recruitment Implementation of an internal marketing programme and ongoing dialogue with stakeholders to monitor feedback and test ideas to maintain retention.
Brand management:
- Manage all elements of the school's brand to ensure that the brand remains consistent with the values, personality and objectives of the School and that brand guidelines are implemented consistency across all marketing activity
- S/he is expected to define the brand, communications and marketing objectives, strategies and Timely active execution of the School's PR strategy across key markets ensures the school benefits from close relationships with Editors and other key media personnel of the local, regional, national and educational press.
- Working with the marketing Communications team, ensure that the school maintains a continuous stream of newsworthy items showcasing the breadth and quality of each school's activities across both digital and traditional media
- Keep abreast of local, regional, national and educational press to ensure school is proactive and writes appropriate articles on current issues with a view to developing an improved regional Manage and measure the school's current 'advertising year' and make recommendations for when, where and how to advertise
- Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email etc.
Digital:
- Provide content, style management and design oversight of the school website ensuring that it is pertinent to target audiences
- Ensure the website is kept up to date and is living, breathing, dynamic reflection of the school, regularly updated with a steady stream of news and content
- Develop and implement a Search Engine Optimisation programme, ensuring that the school consistently appears on the first page for key search terms
- Oversee the school's social media activity, advising on the appropriate channels, messages and activity; manage the school's presence on networking / social media sites
- Manage the reporting of the key digital metrics, including Google Analytics and social media statistics, to inform future marketing activity
- Execute and monitor digital marketing, PR and events to build brand awareness and drive business growth
- Maintain and upgrade our digital content for websites, social media, newsletters, blogs etc.
- Manage a tight knit Marketing and Communications team comprising content and digital marketing coordinators
Ad Agency Collaboration:
- Work closely with external ad agencies to create and execute creative advertising solutions.
- Manage agency relationships and ensure alignment with brand objectives.
Creative Advertising:
- Lead the development of innovative advertising concepts and campaigns that resonate with target audiences.
- Oversee the creative process from ideation to execution, ensuring high-quality deliverables.
Content Creation:
- Develop and manage content strategies that support marketing objectives and enhance brand storytelling.
- Collaborate with writers, designers, and other creative specialists to produce engaging content across various channels.
Marketing collateral:
- Develop new and review the existing suite of publications and make recommendations for any additional/alternative publications
- Oversee the production of additional communication material, branded items and signage as required
- Manage the School's relationship with its external suppliers e.g. printers
- Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email Any Graduation
- Master's degree from a reputed college or university is preferred / Relevant work year experience
- International experience will be an added advantage.
- 5 - 8 years of experience in working in a similar capacity, K-12 related experience would be a plus
- Experience in Content Strategy, PR or Creative Ad would be a plus
Required Core Competencies include:
- Outstanding organizational skills and high attention to detail; outstanding communication skills.
- Ability to maintain confidentiality is of utmost importance.
- An eye for detail to be able to fill the gaps.
- Strong work-ethic, detail-driven, and a commitment to doing whatever it takes to get the job done.
- Ability to prioritize, multi-task, delegate, and lead by example.
- Proficient with technology, including audiovisual devices/aides, projectors, and other adaptations
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