Creative Lead
3 weeks ago
Founded in 2010, Ekya Schools offers progressive K-12 education through CBSE, ICSE, and Cambridge IGCSE curricula, emphasizing experiential learning. Drawing from the legacy of the CMR Group , we nurture lifelong learners equipped to thrive in a dynamic and evolving world.
In the 2025-2026 academic year, we are excited to launch Purpose-Based Schools — innovative thematic schools where students develop specialized skills and a distinct mindset from an early age. The first of these, Ekya Nava , will center on Innovation, Creativity, and Design , empowering students to become future technopreneurs, innovators, and changemakers.
Position Overview
As a Creative Lead, you will play a pivotal role in shaping and executing strategic plans across multiple brands within the CMR K12, Ekya Schools, and CMR National PU College umbrella. Acting as a ‘brand guardian’, you will lead the creation and implementation of innovative marketing strategies that align with each brand’s objectives. This role also offers the exciting opportunity to spearhead the creative vision for Ekya’s pioneering initiative, Purpose Based Schools
Quick Snapshot - Key Responsibilities
Brand management:
Manage all elements of the school’s brands to ensure that the brand’s messaging remains consistent with the values, personality and objectives and that brand guidelines are implemented consistently across all marketing activity.
Define the brand, communications and marketing objectives, strategies and direction.
Creative Advertising:
Manage and measure the school’s current ‘advertising year’ and make recommendations for when, where and how to advertise.
Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email etc.
Lead the development of innovative advertising concepts and campaigns that resonate with target audiences.
Oversee the creative process from ideation to execution, ensuring high-quality deliverables.
Create templates for the various Social media handles and the post guidelines.
Oversee the UI/UX of the websites to ensure clear communication and easy navigation, aligning with brand guidelines.
Content Creation:
Develop and manage content strategies that support marketing objectives and enhance brand storytelling.
Collaborate with content writers, designers, and other creative specialists to produce engaging content across various channels.
Marketing collateral:
Develop new and review the existing suite of publications and make recommendations for any additional/alternative publications
Produce content and campaign material for our services across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email etc.)
Ideal Candidate Profile
Education: Bachelors or Masters in Fine Arts, or a related field
Preferred Industries : Advertising and Digital Industries preferred
Skills: Expertise in Creative and Content Strategy
Technical Skills : Proficient in Photoshop, Illustrator and illustration/ design skills
Attributes: Strategic thinker, skilled collaborator, ability to manage a small team of content and designers. Possess the ability to multitask, manage tasks with varying priorities and align with stakeholders.
Good to have : Minimum of 6- 8 years of experience working in a similar capacity.
Why Join Us?
Innovative Creative Environment: Be part of a forward thinking team which is constantly looking to disrupt the industry with fresh innovative ideas and unique approaches to creative solutions.
Autonomy and Leadership : Chance to steer the creative vision of the brand, leading projects and defining the brand aesthetics.
Innovative & Collaborative Culture : Freedom to experiment with ideas and collaborate with other departments to create groundbreaking work.
Professional Development Opportunities: Access to certifications, workshops, and external programs through Ekya’s Professional Development Institute (PDI) .
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