Vista IT Solutions

the RoleWe are looking for an experienced and data-driven Senior SEO Analyst to lead and execute comprehensive SEO strategies that drive organic growth, improve search visibility, and increase qualified traffic.The ideal candidate will have hands-on expertise across technical SEO, on-page optimization, content strategy, and off-page SEO, and will work closely with content, product, and development teams to deliver measurable business impact.Key Responsibilities:SEO Strategy & Execution- Develop and execute end-to-end SEO strategies aligned with business and growth objectives.- Own organic traffic, keyword rankings, and conversion metrics across web properties.- Conduct comprehensive keyword research, competitive analysis, and SERP analysis to identify growth opportunities.Technical SEO- Perform in-depth technical SEO audits and implement improvements related to:- Site architecture and crawlability- Indexation and canonicalization- Core Web Vitals (LCP, CLS, INP)- Page speed and performance optimization- Mobile-first indexing and responsive design- Schema markup and structured data- Collaborate with developers to resolve SEO issues related to JavaScript rendering, SSR, redirects, pagination, and site migrations.On-Page SEO & Content Optimization- Optimize website content for relevance, search intent, and conversions.- Guide content teams on SEO best practices, including content structure, internal linking, metadata, and topical authority.- Support content planning with SEO-driven topic clusters and content briefs.- Ensure SEO compliance for new page launches, landing pages, and blog content.Off-Page SEO & Authority Building- Plan and execute ethical link-building strategies to improve domain authority.- Monitor backlink profiles, disavow toxic links, and manage outreach initiatives.- Track competitor backlink strategies and identify new opportunities.Analytics, Reporting & Optimization- Monitor performance using Google Analytics, Google Search Console, and SEO tools.- Prepare regular SEO performance reports highlighting insights, trends, and recommendations.- Track algorithm updates and proactively adjust strategies to mitigate risks and capitalize on opportunities.Collaboration & Leadership- Work cross-functionally with content, marketing, product, design, and engineering teams.- Mentor junior SEO analysts and contribute to process improvement and documentation.- Act as the SEO subject-matter expert across the organization.Required Skills & Minimum 4+ years of hands-on SEO experience, preferably in high-growth digital or product-based companies.Technical Skills- Strong understanding of technical SEO, website architecture, and performance optimization.- Experience with JavaScript-heavy websites and modern frameworks is a plus.- Proficiency with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Moz, etc.Analytics & Tools- Strong command of Google Analytics (GA4) and Google Search Console.- Ability to analyze large datasets and convert insights into actionable strategies.Content & Marketing- Experience collaborating on SEO-led content strategies.- Understanding of user intent, funnels, and conversion optimization.Soft Skills- Strong analytical and problem-solving skills.- Excellent communication and stakeholder management abilities.- Ability to manage multiple projects and meet deadlines in a fast-paced environment.Good-to-Have Skills- Experience with international SEO and multi-language websites.- Knowledge of App Store Optimization (ASO).- Familiarity with CMS platforms such as WordPress, Webflow, or headless CMS.- Understanding of CRO, A/B testing, and landing page optimization.Educational Qualifications- Bachelors/Masters degree in Marketing, Business, Computer Science, or a related field (preferred) (ref:iimjobs.com)